Category
Fashion
Scaled Restraint
Trend cluster
Category
Wanderlustvertising
As consumers crave escape, brands answer with travel-focused depictions.
3.8
Trend score
Trend
What is the Wanderlustvertising trend?
Wanderlustvertising: Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism.
Trend themes
Themes within the Wanderlustvertising trend
Three behaviours holding the trend together01
Wanderlust-Inspired Marketing
Brands use the consumer craving for travel as a means of connecting with them, and speaking to their desire for daydreaming and adventure.
02
Road Trip Editorials
Fashion brands create editorials that highlight road trips and traveling vicariously as a way to showcase their products and style.
03
Posh Traveler Portraits
Magazines create photo shoots that channel a fashion-forward traveler, using designer pieces and luxe surroundings to evoke sophistication and practicality.
Industry implications
What the Wanderlustvertising trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion brands can use wanderlust as an opportunity to create travel-inspired clothing and accessories.
For
Marketing Industry
The consumer craving for escape can be leveraged to connect with them on a more emotional level.
For
Travel Industry
Wanderlust-inspired marketing can increase travel bookings and encourage consumers to seek adventure.
Trend signals
Trend signals for Wanderlustvertising
Trend score 3.8 out of 10, from popularity 50%, activity 58%, freshness 8%.
Popularity50%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wanderlustvertising trend
6 featured examples from Sep 30, 2013 to Jul 30, 2014CategoryFashion
Roadside Traveller Portraits
Risbel Magazine's A Hitchhiking Story Features Sunkissed Captures
The fashion industry can use this trend to create a new line of comfortable casuals with different fabrics.
CategoryFashion
Traveling Trailer Park Editorials
Karolina Jakimiak Photographs Wild Photography With Model Klima
Disruptive innovation opportunities exist in the field of photography by exploring unconventional styles and incorporating contrasting elements to create visually striking images.
CategoryPop Culture
Artistic Roadtrip Editorials
Sam LI and Jenna Lipps Embark on an Artistic Journey
Fashion photographers can use road trips and imaginative elements to bring new life to their editorials and create impactful content.
CategoryFashion
American Roadtrip Editorials
Luke Byrne and Ryan Kenny Went on a Stateside Joy Ride
Disruptive innovation opportunity: Augmented reality photography experiences that overlay virtual elements onto real-world road trip shots.
CategoryFashion
Posh Traveler Portraits
GQ Japan's On the Road Editorial is Lensed by Photorgapher Shiro Katagiri
The fashion industry can explore disruptive innovation by incorporating practical and stylish elements in designer pieces for travelers.
CategoryMarketing
Cultured Bohemian Lookbook Videos
The Anthropologie February 2014 Collection is Beaming with Color
Fashion brands can explore new design concepts and collaborate with travel companies for destination-inspired collections.
