River Viiperi stars in Risbel magazine's "A Hitchhiking Story" editorial. The top model is captured by photographer Bell Soto while travelling down a remote desert road. Known for his work with labels like Versace, the Brazilian face also graces the publication's cover.
Stylist Alejandra Hernandez dresses River in a wardrobe of cool casuals that range from sleeveless tanks and cut-off denim pieces to rugged plaid shirts that embody an effortlessly cool air when paired together.
Gracing the publication's Spring/Summer 2014 issue, Risbel magazine's "A Hitchhiking Story" fashion story embraces nomadic casuals. Denims, plaids and cottons are paired in this summer-ready and sun-kissed image series. The editorial promotes easy and comfortable dressing that is synonymous with the style of today's youthful generation.
What's Driving This Trend
- Nomadic Casuals
- Opportunity for fashion brands to create a line of comfortable and easy dressing with denim, plaid and cotton fabrics.
- Remote Road Photography
- Opportunity for photographers to capture the beauty of remote and less explored roads in the world to create artistic portraits.
- Youthful Sun-kissed Look
- Opportunity for beauty brands to innovate and launch products that help people achieve a sun-kissed and radiant look in the summer.
Who This Affects Most
- Fashion
- The fashion industry can use this trend to create a new line of comfortable casuals with different fabrics.
- Photography
- The photography industry can create a niche market for remote road photography and promote it to adventurous travelers.
- Beauty
- The beauty industry can develop new products or promote existing ones to help people achieve a sun-kissed look in summers.
