Prideful products become coveted by status-conscious consumers
Implications - Moving past civil rights, products that show support for the LGBT community are becoming coveted by consumers who are drawn to their limited edition nature. This shift towards making the movement a commodity is expanding the previously niche market into something more luxury-based to satisfy a need for cultural advancement.
Trend Themes
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Transparency as a Trend — Companies that support the LGBT community are becoming more explicit and transparent about their beliefs.
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LGBT Campaigns as a Marketing Tool — Brands are turning to LGBT rights and equal representation to connect with consumers and stand out from competitors.
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LGBT as a Fashion Statement — LGBT merchandise like rainbow-themed clothing and accessories have become trendy and bridge the gap between fashion and social issues.
Industry Implications
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Retail — Retailers could tap into the growing market for LGBT merchandise by creating products, like clothing and accessories, that show support for the community.
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Marketing and Advertising — Marketing and advertising professionals can leverage LGBT rights and equal representation in campaigns, to connect with consumers and increase brand loyalty.
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Tech and Gaming — The gaming industry could expand its market by designing products that show support for the LGBT community, like limited edition LGBT gaming consoles.
5 Featured, 41 Examples:
376,878 Total Clicks
Date Range:
Oct 13 — Aug 14
Trending:
Average
Consumer Insight Topics:
