Exotic ingredients are added to traditional junk food products for diversity
Implications - A desire to diversify consumer interest has big name brands reinventing traditional products with more exotic appeal. Combining traditional junk food snacks like chips with cultural ingredients, these revamped products reflect a desire for more experimental, yet familiar methods of product variation.
Trend Themes
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Exotic Ingredient Snacking — Big name snack brands are reinventing traditional snacks with the use of cultural and exotic ingredients in order to diversify consumer interest.
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Unusual Flavor Contests — Popular snack brands are hosting competitions for people to submit their own unusual and strange chip flavors which may influence future snack variations.
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Fruit and Vegetable Chips — Consumers are now looking for more natural and unconventional types of vegetable and fruit chips as alternatives to unhealthy potato chips.
Industry Implications
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Snack Food Industry — The snack food industry can learn from these trends to create new, novel, and more exciting snacks for consumers.
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Food Service Industry — The food service industry can cater to consumers' desire for a wider range of snacks with more culturally diverse ingredients.
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Health Food Industry — The health food industry can look to create healthier, non-potato snack alternatives that still provide the crunch and flavor consumers desire.
