Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cultured
Snacking
Exotic ingredients are added to traditional junk food products for diversity.
4.0
Trend score
Trend
What is the Cultured Snacking trend?
Cultured Snacking: A desire to diversify consumer interest has big name brands reinventing traditional products with more exotic appeal. Combining traditional junk food snacks like chips with cultural ingredients, these revamped products reflect a desire for more experimental, yet familiar methods of product variation.
Trend themes
Themes within the Cultured Snacking trend
Three behaviours holding the trend together01
Exotic Ingredient Snacking
Big name snack brands are reinventing traditional snacks with the use of cultural and exotic ingredients in order to diversify consumer interest.
02
Unusual Flavor Contests
Popular snack brands are hosting competitions for people to submit their own unusual and strange chip flavors which may influence future snack variations.
03
Fruit and Vegetable Chips
Consumers are now looking for more natural and unconventional types of vegetable and fruit chips as alternatives to unhealthy potato chips.
Industry implications
What the Cultured Snacking trend means for industry
Where the trend changes the playbookFor
Snack Food Industry
The snack food industry can learn from these trends to create new, novel, and more exciting snacks for consumers.
For
Food Service Industry
The food service industry can cater to consumers' desire for a wider range of snacks with more culturally diverse ingredients.
For
Health Food Industry
The health food industry can look to create healthier, non-potato snack alternatives that still provide the crunch and flavor consumers desire.
Trend signals
Trend signals for Cultured Snacking
Trend score 4.0 out of 10, from popularity 55%, activity 56%, freshness 8%.
Popularity55%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cultured Snacking trend
7 featured examples from Jan 23, 2014 to Jan 23, 2016CategoryMarketing
Bizarre Chip Flavor Contests
Lay's Do Us a Flavor Contest Suggests Some Strange Combinations
The food and snack industry can benefit from the trend of unique food flavors by introducing new and unconventional products to stand out in a crowded market.
CategoryLifestyle
Butter Chicken Chips
These Indian-Inspired Chips are a Possible New Lay's Canada Flavor
Expanding the range of potato chip flavors and catering to consumers' evolving taste preferences for unique and exciting snacks.
CategoryLifestyle
Curry Carrot Chips
Oh My Veggies' Baked Carrot Chip Recipe is a Flavorful Twist on Healthy Eating
The food and beverage industry has the opportunity to capitalize on the growing demand for alternative and healthy snack options.
CategoryLifestyle
Exotic Fruit Chips
Natural Sins' Snacks are Made with Mangos, Pineapple and Coconut
Innovative companies in the snack food industry have the opportunity to tap into the growing demand for alternative and healthier snack options.
CategoryLifestyle
Fishy-Flavored Chips
Shrimp Mayonnaise Doritos are Perfect for Adventurous Snackers
Opportunity for snack manufacturers to innovate and expand their product lines by introducing unique and unconventional flavors to attract adventurous consumers.
CategoryLifestyle
Exotic Beef Snacks
This Dried Beef Sirloin Snack is Infused with Teriyaki and Pineapple Flavors
The snack food industry can capitalize on the trend for exotic beef snacks by offering a wide range of flavors and ingredients to cater to different consumer preferences.
CategoryLifestyle
Indian Flatbread Chips
The Maya Kaimal Naan Crisps are Made from Leavened Bread
The snack food industry can tap into the trend of offering exotic flavors and cuisines in chips for disruptive innovation opportunities.
