Category
Lifestyle
Assisted Choices
Trend cluster
Category
Digitized
Adoption
Pet adoption is given a modern, social overhaul to improve efficacy.
3.5
Trend score
Trend
What is the Digitized Adoption trend?
Digitized Adoption: As social organizations strive to get the attention of consumers, the utilization of apps and social networking for pet adoption is getting attention for their humor and accessibility. The lightening of traditionally serious topics is drawing in younger demographics that prefer interactivity and tech-based solutions.
Trend themes
Themes within the Digitized Adoption trend
Three behaviours holding the trend together01
Social Pet Adoption Campaigns
Utilizing social media, celebrities, or social events to promote pet adoption can target younger demographics and improve adoptive efficacy.
02
Pet-Specific Adoption Apps
Developing targeted mobile apps that enable people to adopt pets based on specific breeds, colors, or pet features can improve adoptive relevance and make the adoption process more efficient.
03
Creative Adoption Projects
Developing pets' artistic campaigns using images, videos, or creative texts can draw attention to animal rescue and adoption and improve the pets' chances of finding loving homes.
Industry implications
What the Digitized Adoption trend means for industry
Where the trend changes the playbookFor
Social Media and Entertainment
Leveraging social media trends, partnerships with celebrities, or sponsoring social pet events can provide a unique opportunity for businesses to promote pet adoption efforts.
For
Mobile Applications Development
Adopting mobile technologies such as image recognition and mobile matchmaking to the pet adoption matching process can improve adoptive relevance and promote the adoption process' efficacy.
For
Animal Health and Well-being
Developing technologies and platforms that promote animal health, safety, and welfare, including animal adoption, can provide innovative solutions to the pet industry's challenges.
Trend signals
Trend signals for Digitized Adoption
Trend score 3.5 out of 10, from popularity 67%, activity 31%, freshness 8%.
Popularity67%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Digitized Adoption trend
5 featured examples from Nov 28, 2013 to Aug 5, 2014CategoryLifestyle
Canine Matchmaking Campaigns
The Puppy Love Pet Adoption Campaign Matches People to Loving Pets
Puppy Love highlights opportunities for disruption in the pet adoption industry by utilizing technology to more effectively connect abandoned pets with potential owners.
CategoryTech
Pup Adoption Apps
The BarkBuddy App is Tinder for Puppies
The pet adoption industry can benefit from embracing new technology-driven approaches like adoption apps to enhance the adoption process and connect more animals with loving homes.
CategoryLifestyle
Social Animal Adoption Campaigns
Famous Animals on Instagram Help to Promote Pet Adoptions
Revolutionize pet adoption by implementing social media campaigns and influential pet ambassadors to reach target communities
CategorySocial Good
Photoshopped Adoption Projects
The Help Dogs with Images Series Focuses on Rescue Pets
The photography industry can explore new opportunities in capturing and promoting the unique aspects of rescue animals for adoption.
CategoryTech
Lookalike Pet Adoption Apps
The PetMatch App Helps You Find Pets Based on Their Looks
Pet Industry can benefit from investing in new technologies to improve the matching process and provide personalized recommendations for pet adoptions.
