Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nude
Philanthropy
Social good enterprises use nudity as a means of conveying humanistic endeavors.
4.8
Trend score
Trend
What is the Nude Philanthropy trend?
Nude Philanthropy: Consumers are accustomed to seductive marketing in the media, but social good enterprises are using nudity as a means to connect to viewers on a humanistic level. As participants bare all, consumers find themselves connected on a basic level that effectively pushes past shock value to increase brand transparency.
Trend themes
Themes within the Nude Philanthropy trend
Three behaviours holding the trend together01
Nudity in Social Good Enterprises
Using nudity as a means to connect to viewers on a humanistic level is growing among social good enterprises.
02
Selfie Campaigns for Awareness
Selfie campaigns are becoming increasingly popular to raise awareness for social causes.
03
Nude Calendars for Advocacy
Nude calendars are being used for advocacy and to support social causes.
Industry implications
What the Nude Philanthropy trend means for industry
Where the trend changes the playbookFor
Social Enterprises
Social good enterprises could capitalize on using nudity to create more transparency and connection with viewers.
For
Non-Profit Organizations
Non-profit organizations could use selfie campaigns to raise awareness for social causes and engage with a wider audience.
For
Sports Industry
Nude calendars featuring athletes could be used to promote advocacy and raise awareness around LGBT issues in sports.
Trend signals
Trend signals for Nude Philanthropy
Trend score 4.8 out of 10, from popularity 60%, activity 74%, freshness 8%.
Popularity60%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Nude Philanthropy trend
3 featured examples from Feb 15 to Sep 15, 2014CategoryNaughty
Phallic Sock Selfies
The #C*ckinasock Campaign Aims to Raise Awareness of Testicular Cancer
The #c*ckinasock campaign shows potential for healthcare campaigns that bring awareness to common, preventable illnesses.
CategorySocial Good
Stripped Statement Selfie Campaigns
The #StripForJackie Campaign is Effective and Going Viral
The #StripForJackie campaign presents an opportunity for the fashion industry to advocate for body positivity and inclusive representation through clothing campaigns.
CategoryNaughty
Naked LGBT Calendars
The Warwick Rowers Calendar Design Bares it All in Support of Gay Rights
Opportunity for photographers to utilize nudity and provocative imagery to support social causes, like LGBT+ rights.
