Category
Lifestyle
Assisted Choices
Trend cluster
Category
Globalized
Cuisine
American and Asian cuisine collide as the North American diet goes global.
3.1
Trend score
Trend
What is the Globalized Cuisine trend?
Globalized Cuisine: Globalization and increasing consumer demands have helped push traditionally Western foods to the East, but also vice-versa. As the appeal of fast food becomes prevalent on a global scale, the remixing of cuisine is satisfying consumer demand for exoticism and experimentation in food.
Trend themes
Themes within the Globalized Cuisine trend
Three behaviours holding the trend together01
Fusion Food
The blending of diverse cuisines to create new flavors and textures that appeal to foodies who crave novel dining experiences.
02
Exotic Ingredients
New ingredients and flavor combinations from across the globe provide opportunities for culinary innovation and experimentation.
03
Fast Food Remixing
As fast food chains expand globally and consumers demand diverse and unique menu options, fast food remixing becomes more common and offers opportunities for culinary creativity.
Industry implications
What the Globalized Cuisine trend means for industry
Where the trend changes the playbookFor
Food Service
The food service industry needs to be innovative and creative enough to respond to changing consumer tastes quickly, while developing new and unique food offerings.
For
Food retail
Food retailers have an opportunity to curate new and exciting flavors, ingredients and packaging that fit with the changing tastes and preferences of their consumers.
For
Hospitality
As food becomes an increasingly important part of the hospitality experience, creating unique and exciting culinary offerings can set hotels and resorts apart and create a unique selling point for attracting guests.
Trend signals
Trend signals for Globalized Cuisine
Trend score 3.1 out of 10, from popularity 44%, activity 40%, freshness 8%.
Popularity44%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Globalized Cuisine trend
6 featured examples from Nov 14, 2013 to Aug 4, 2014CategoryLifestyle
Asian Donut Burgers
The Latest Mos Burger Comes with French Cruller and Chorizo Sausage
Fast food chains can explore innovative collaborations and unique food pairings to attract adventurous eaters and differentiate themselves from competitors.
CategoryLifestyle
Cheeseburger Rice Balls
This Japanese Onigiri Rice Ball Contains the Contents of a Burger
Sector that can explore new taste profiles and combinations to cater to adventurous eaters.
CategoryLifestyle
Exotic Asian Hotdogs
The Asian Dog Restaurant Offers Hotdogs with Asian-Inspired Toppings
Disruptive innovation can be found in creating unconventional and globally-inspired menu items.
CategoryLifestyle
Sushi Corn Dogs
Culinary Bro Down Creates a Greasy Take on Spicy Tuna Rolls
The food and beverage industry can explore new ways to innovate and reimagine traditional dishes by incorporating different techniques and ingredients.
CategoryWorld
Asian Dessert Burgers
The Lotteria Chocolate Chicken Burger is the Ideal Valentine's Day Meal
Fast food restaurants and chains can leverage unusual menu items as a way to differentiate themselves from their competitors and attract customers looking for new experiences.
CategoryWorld
Japanese Bacon Cube Burgers
Lotteria Will Start Offering These Deluxe Cheeseburgers on November 29
Fast food chains can disrupt the market by experimenting with unique offerings like the Bacon Cube Deluxe Cheeseburgers.
