Just as there's sushi pizza that mixes eastern and western cuisine, Japan now has an onigiri rice ball that's filled with things that you would find on a cheeseburger. From the outside, the Bakudan Musubi Bacon Cheese Hamburg looks pretty much identical to any other rice ball wrapped in a sheet of nori, but the real surprise comes when you go to take a bite, since the rice ball's filling includes pepper mayo, cheese, hamburger meat, bacon and a sunny-side-up egg.
The snack is available from Japanese convenience stores and although these kinds of onigiri snacks can usually be consumed right after grabbing them off of a shelf, this particular cheeseburger onigiri can be microwaved and enjoyed warm, just like a real burger that's had its buns replaced with rice.
What Makes This Trend Stand Out
- Fusion Cuisine
- Opportunity for creating innovative food combinations that blend different culinary traditions.
- Convenience Store Innovation
- Potential for developing unique and unexpected snack options in convenience stores.
- Microwavable Snacks
- Room for creating convenient and ready-to-eat microwaveable food products.
Sectors Adopting This
- Food and Beverage
- Sector that can explore new taste profiles and combinations to cater to adventurous eaters.
- Convenience Stores
- Industry with the potential to offer novel and indulgent snack choices to attract customers.
- Frozen Food
- Segment that can develop innovative microwavable options to satisfy consumers looking for quick meals.
