This Japanese Onigiri Rice Ball Contains the Contents of a Burger
Laura McQuarrie — July 28, 2014 — Lifestyle
References: en.rocketnews24
Just as there's sushi pizza that mixes eastern and western cuisine, Japan now has an onigiri rice ball that's filled with things that you would find on a cheeseburger. From the outside, the Bakudan Musubi Bacon Cheese Hamburg looks pretty much identical to any other rice ball wrapped in a sheet of nori, but the real surprise comes when you go to take a bite, since the rice ball's filling includes pepper mayo, cheese, hamburger meat, bacon and a sunny-side-up egg.
The snack is available from Japanese convenience stores and although these kinds of onigiri snacks can usually be consumed right after grabbing them off of a shelf, this particular cheeseburger onigiri can be microwaved and enjoyed warm, just like a real burger that's had its buns replaced with rice.
The snack is available from Japanese convenience stores and although these kinds of onigiri snacks can usually be consumed right after grabbing them off of a shelf, this particular cheeseburger onigiri can be microwaved and enjoyed warm, just like a real burger that's had its buns replaced with rice.
Trend Themes
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Fusion Cuisine — Opportunity for creating innovative food combinations that blend different culinary traditions.
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Convenience Store Innovation — Potential for developing unique and unexpected snack options in convenience stores.
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Microwavable Snacks — Room for creating convenient and ready-to-eat microwaveable food products.
Industry Implications
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Food and Beverage — Sector that can explore new taste profiles and combinations to cater to adventurous eaters.
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Convenience Stores — Industry with the potential to offer novel and indulgent snack choices to attract customers.
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Frozen Food — Segment that can develop innovative microwavable options to satisfy consumers looking for quick meals.
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