Category
Tech
Centaur Creation
5.9
Trend score
Trend
What is the Beyond Visual trend?
Beyond Visual: Synesthesia, a talent once seen as a disability, is the ability to mentally cross senses. A step further, it has become an inspiration for innovation in the tech realm, as consumers seek more unique forms of entertainment. The appeal of being able to hear an image or smell a sound is not just a novelty, it's a means of using technology to break natural boundaries and ultimately, redefine communication.
Trend themes
Themes within the Beyond Visual trend
Three behaviours holding the trend together01
Synesthesia-Inspired Tech
As consumers seek more unique forms of entertainment, companies are innovating by creating sensory crossovers, such as Mellodigram's sound photos and Itseez3D's 3D models, which can open possibilities for mixed reality experiences.
02
Crowd-Based Search Engines
By utilizing social network platforms, like Jelly, to crowdsource question and answers, businesses can explore new ways to personalize content for their customers without solely relying on common search engines.
03
3D Selfie Technology
With the creation of life-like figurines that can be generated in a matter of minutes from a range of 3D selfie apps and printing technology, companies have the opportunity to create unique gifts and interactive avatars for consumers.
Industry implications
What the Beyond Visual trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
The rise and use of sensory tech in these apps and search engines disrupts the world of media by creating new ways to experience content with mixed reality and socialization.
For
Marketing and Advertising
Companies can incorporate these playful and custom-made 3D models into advertisements, product images and virtual storefront displays, as well as interactive gameplay and unique personalized content.
For
Entertainment
By exploring sensory crossovers and crowd sourcing content, companies in this industry can innovate their storytelling methods and provide more interactive, personalized mixed media experiences to audiences.
Trend signals
Trend signals for Beyond Visual
Trend score 5.9 out of 10, from popularity 96%, activity 73%, freshness 8%.
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Beyond Visual trend
4 featured examples from Jan 10 to Jul 25, 20143D-Printed Selfies
Using 3D Printing Technology, Shapify Lets You Print Yourself
Disruptive innovation opportunity: Incorporate 3D printing technology into traditional toy manufacturing processes to enable the production of highly personalized and customized t…
CategoryLife-Stages3D Selfie Apps
The 'Itseez3D' App Converts Your Selfies into 3D Images
The gaming industry can leverage 3D selfie apps to create unique, customizable gaming experiences where players can control virtual avatars that resemble themselves.
CategoryTechVisual Social Search Engines
The Jelly Visual Search Engine Has Heart
The trend of human-centric search presents disruptive innovation opportunities for search engine companies to enhance their algorithms by incorporating the human experience and ex…
CategoryBusinessEmbedded Sound Photo Apps
The Melodigram App Adds Sounds and Music to Photos
Melodigram's feature of adding sounds to photos offers a disruptive innovation opportunity for social media platforms to enhance user engagement.
CategoryTech
