Category
Fashion
Scaled Restraint
Trend cluster
Category
Wearable
Fandom
Consumers opt for jewelry-based forms of expression for celebrity praise.
2.2
Trend score
Trend
What is the Wearable Fandom trend?
Wearable Fandom: Celebrity culture in recent years has become something of a guilty pleasure for consumers, but a recent surge in pride is shifting fandom from embarrassing to boastful. This shift identifies areas for capitalization as consumers are less concerned about cultural acceptance than previously perceived.
Trend themes
Themes within the Wearable Fandom trend
Three behaviours holding the trend together01
Wearable Fandom
Consumers are expressing their love for celebrities and fandom through jewelry-based fashion, opening up opportunities for innovative fashion lines to incorporate such fandoms in their wearable merchandise
02
Celeb-inspired Jewelry
Celebrity-inspired jewelry has become a new trend among consumers as they celebrate their favorite movies, music or pop culture icons, leading to opportunities for small startup jewelry lines to gain a foothold in this niche sector
03
Pop Culture Jewelry
Pop culture-inspired jewelry is a growing trend among consumers who are looking for unique ways to express their love for their favorite shows, movies, and music, creating opportunities for more creative and innovative designs in jewelry making
Industry implications
What the Wearable Fandom trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can leverage the growing trend in wearable fandom to create stylish and innovative clothing and accessories
For
Jewelry Making
The rise in demand for celebrity-inspired and pop culture jewelry items creates a significant growth opportunity for the jewelry-making industry, especially small and independent jewelers
For
Pop Culture Merchandise
The trend for pop culture-inspired merchandise represents a significant opportunity for companies in the entertainment industry to create an additional revenue stream by partnering with designers to produce trendy items that fans would want to own
Trend signals
Trend signals for Wearable Fandom
Trend score 2.2 out of 10, from popularity 39%, activity 19%, freshness 8%.
Popularity39%
Activity19%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Wearable Fandom trend
4 featured examples from May 5 to Jul 30, 2014CategoryFashion
Pink-Haired Rapper Trinkets
Shop Jeen’s Portrait Earrings Celebrate The Nicki Minaj BET Awards Win
Jewelers can capitalize on the trend of personalized, celebrity-inspired jewelry pieces.
CategoryFashion
Fantasy Character Necklaces
This Necklace Commemorates Arya Stark and Her Hit List
The fashion accessories industry can leverage the trend of fantasy character commemorations by creating products like necklaces, bracelets, and rings that pay homage to beloved ch…
CategoryFashion
Pop Video Jewelry
TO+WN Design Turns Wrecking Ball into a Necklace
Disruptive innovation opportunity: Use innovative materials or designs to create jewelry pieces that go beyond traditional styles and appeal to niche markets.
CategoryFashion
Hollywood-Honoring Earrings
These Breakfast at Tiffany's Earrings Commemorate Audrey Hepburn
Disruptive innovation opportunity for fashion accessory brands to create movie-themed collections and collaborate with film studios.
