Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Consumption
Alcohol packaging goes eco-friendly for enhanced brand perception.
3.0
Trend score
Trend
What is the Sustainable Consumption trend?
Sustainable Consumption: The alcohol industry is heavily focused on lifestyles, which has prompted a shift towards the eco-obsessed consumer who is looking for a product that's suitably designed and delivered. This expands a market segment that is typically traditional in nature and augments it for a younger demographic.
Trend themes
Themes within the Sustainable Consumption trend
Three behaviours holding the trend together01
Eco-friendly packaging
Alcohol brands are focusing on sustainable packaging to cater to the eco-obsessed consumer, which expands the market segment for a younger demographic.
02
Canned wine and beerification
Wine companies are adopting eco-friendly and cost-efficient packaging, such as cans, to make great craft wine minus all the fuss, leading to a natural progression towards the beerification of wine.
03
Cutting-edge green technology
Beverage brands are investing in green draught technology and eco-friendly wine and beer kegs to reduce energy costs and greenhouse gas emissions, leading to fresher drinks for longer periods and energy savings.
Industry implications
What the Sustainable Consumption trend means for industry
Where the trend changes the playbookFor
Alcohol packaging industry
The alcohol industry can benefit by focusing on sustainable and eco-friendly packaging materials for liquor products.
For
Wine and beer industry
Wine and beer companies can benefit by adopting eco-friendly and cost-efficient packaging methods and cans to cater to the younger eco-obsessed demographic and for reducing energy costs and greenhouse gas emissions.
For
Green technology industry
Manufacturers of green technology can benefit by investing in eco-friendly wine and beer kegs and green draught technology for more energy-efficient and sustainable beverage dispensing systems.
Trend signals
Trend signals for Sustainable Consumption
Trend score 3.0 out of 10, from popularity 52%, activity 29%, freshness 8%.
Popularity52%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Sustainable Consumption trend
5 featured examples from Oct 19, 2013 to Aug 4, 2014CategoryEco
Conscious Graphic Vino Branding
Equilibrium Estate's New Eco-Friendly Wine Keeps You Informed
Opportunity for winemakers to create eco-friendly wine and promote their brand as environmentally conscious.
CategoryEco
Biodegradable Champagne Sheaths
Naturally Clicquot is an Eco-Friendly Champagne Bottle Packaging
The alcoholic beverages industry can explore the use of biodegradable and sustainable packaging to align with shifting consumer preferences and reduce environmental impact.
CategoryLifestyle
Eco-Friendly Wine Packaging
This Wine Brand Cares About the Planets and Looks Good Doing It
Opportunity for wine brands to innovate and create environmentally friendly packaging solutions.
CategoryLifestyle
Tastefully Canned Wine
The Union Wine Company Introduces the 'Beerification' of Wine
Innovation in packaging and product reinvention can help wine companies stay competitive and attract a younger demographic.
CategoryLifestyle
Eco-Friendly Beer Kegs
Heineken’s Green Draught System is Making Waves This Earth Day
Opportunity for breweries and beverage companies to adopt eco-friendly draught systems, enhancing their environmental stewardship.
