Category
Tech
Delegated Interfaces
Trend cluster
Category
Aiding
Awkwardness
Consumers turn to digital solutions to remedy uncomfortable situations.
3.4
Trend score
Trend
What is the Aiding Awkwardness trend?
Aiding Awkwardness: Seeking a less confrontational solution, individuals are turning to mobile apps to escape awkward, everyday situations. Providing pre-planned alarms and calls as a form of interruption, these apps signify a move toward more automated and digitized forms of problem-solving.
Trend themes
Themes within the Aiding Awkwardness trend
Three behaviours holding the trend together01
Digital Solutions for Awkward Situations
Consumers are seeking more automated and digitized forms of problem-solving to escape awkward everyday situations.
02
Pre-Planned Alarm and Call Apps
Mobile apps providing pre-planned alarms and calls as a form of interruption signify a trend toward less confrontational solutions.
03
Emergency Escape Buttons
Apps and keychains featuring emergency buttons to help escape bad dates, meetings and conversations are becoming increasingly popular.
Industry implications
What the Aiding Awkwardness trend means for industry
Where the trend changes the playbookFor
Mobile App Development
As consumers continue to seek digital solutions for everyday problems, the development of mobile apps will be a growing industry.
For
Consumer Electronics
Pre-planned alarm and call apps are a sign of growing demand for consumer electronics and automated solutions.
For
Personal Safety Products
The popularity of emergency escape buttons highlights the demand for personal safety products that can help people get out of dangerous situations.
Trend signals
Trend signals for Aiding Awkwardness
Trend score 3.4 out of 10, from popularity 64%, activity 29%, freshness 8%.
Popularity64%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Aiding Awkwardness trend
4 featured examples from Jul 19, 2012 to Jul 29, 2014CategoryLifestyle
Emergency Escape Buttons
Tiyo is an Emergency Button to Get You Out of Bad Dates and Situations
Personal safety wearable technology will continue to grow in the consumer market with applications such as Tiyo.
CategoryTech
Awkward Encounter-Escaping Apps
The Tickle App Gives You An Escape From Any Awkward Moment
The emergence of Tickle and other such apps provides an opportunity for developers to create further escape apps.
CategoryTech
Subway Sleeping Alarms
The MetroNap Wakes Tired Commuters Before They Miss Their Stop
The MetroNap app disrupts the transportation industry by addressing the issue of subway sleeping.
CategoryLifestyle
Romance Savior Apps
The eHarmony Bad Date Rescue App is Ingenious
Disruptive innovation opportunity: Develop new technologies and features to enhance the online dating experience, making it safer and more enjoyable for users.
