Devices that enhance workouts encourage users to push past thresholds
Implications - Consumers are accustomed to constant stimulation via smartphones and computers, which has rendered repetitive activities like workouts mundane. Products that enhance exercising to be more entertaining push in a direction that sees digitization spreading into unexpected markets.
Trend Themes
1. Digitization of Workout Routines - Products that enhance exercising to be more entertaining and the integration of technology in workout routines have become popular trends in the fitness industry.
2. Wearable Fitness Technology - Wearable fitness technology, such as fitness-monitoring headphones and cordless fitness earphones, are becoming increasingly popular among health-conscious consumers.
3. Personalized Fitness - Personalized fitness regimes and monitoring systems that sync with exercise equipment to keep track of progress are becoming increasingly popular.
Industry Implications
1. Fitness Technology - The fitness technology industry has grown with the introduction of wearable devices, smart exercise equipment and personalized fitness regimes.
2. Entertainment Technology - Entertainment technology is finding new applications in the fitness industry with exercise-oriented gaming systems and devices that make workouts more entertaining.
3. Sportswear and Accessories - The introduction of athlete-approved earbuds and other workout accessories has led to an increase in demand for sportswear and accessories specifically designed to suit the needs of athletes and runners.
6 Featured, 53 Examples:
511,363 Total Clicks
Date Range:
Dec 13 — Jul 14
Trending:
Average
Consumer Insight Topics:
