Category
Tech
Delegated Interfaces
Trend cluster
Category
Athletic
Entertainment
Devices that enhance workouts encourage users to push past thresholds.
3.6
Trend score
Trend
What is the Athletic Entertainment trend?
Athletic Entertainment: Consumers are accustomed to constant stimulation via smartphones and computers, which has rendered repetitive activities like workouts mundane. Products that enhance exercising to be more entertaining push in a direction that sees digitization spreading into unexpected markets.
Trend themes
Themes within the Athletic Entertainment trend
Three behaviours holding the trend together01
Digitization of Workout Routines
Products that enhance exercising to be more entertaining and the integration of technology in workout routines have become popular trends in the fitness industry.
02
Wearable Fitness Technology
Wearable fitness technology, such as fitness-monitoring headphones and cordless fitness earphones, are becoming increasingly popular among health-conscious consumers.
03
Personalized Fitness
Personalized fitness regimes and monitoring systems that sync with exercise equipment to keep track of progress are becoming increasingly popular.
Industry implications
What the Athletic Entertainment trend means for industry
Where the trend changes the playbookFor
Fitness Technology
The fitness technology industry has grown with the introduction of wearable devices, smart exercise equipment and personalized fitness regimes.
For
Entertainment Technology
Entertainment technology is finding new applications in the fitness industry with exercise-oriented gaming systems and devices that make workouts more entertaining.
For
Sportswear and Accessories
The introduction of athlete-approved earbuds and other workout accessories has led to an increase in demand for sportswear and accessories specifically designed to suit the needs of athletes and runners.
Trend signals
Trend signals for Athletic Entertainment
Trend score 3.6 out of 10, from popularity 58%, activity 41%, freshness 8%.
Popularity58%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Athletic Entertainment trend
6 featured examples from Dec 11, 2013 to Jul 30, 2014CategoryTech
Tablet-Integrated Treadmills
The Technogym Unity Offers an Interactive Surface at Your Fingertips
Disruptive innovation opportunity: Incorporate tablet integration and interactive features into fitness equipment to meet the demands of tech-savvy consumers.
CategoryLifestyle
Fitness-Monitoring Headphones
The FreeWavz Earphones Are Perfect for Conscientious Gym-Goers
Disruptive innovation opportunity: Integrate wearable fitness technology into workout equipment to provide real-time data and personalized feedback.
CategoryLifestyle
Colorful Exercise Encouragement
The No Red No Stop Urges You to Keep Skipping Through the Spectrum
Manufacturing hi-tech exercise equipment that utilizes interactive and goal-oriented features.
CategoryArt & Design
Cordless Fitness Earphones
The Freewavz Wireless Headphones Track Your Fitness While You Workout
The cordless design and fitness tracking technology of the Freewavz headphones is a disruptive innovation opportunity for the headphone industry, especially for those emphasizing…
CategoryLifestyle
Athlete-Approved Earbuds
The Sport Performance Skullcandy Earbuds Withstand Tough Workouts
Disruptive innovation opportunity: Integrate advanced technologies into consumer electronics, catering to specific needs and preferences of athletes and active individuals.
CategoryTech
Exercise-Oriented Gaming Systems
Goji Play Aims to Make Cardio More Engaging
Opportunity for disruptive innovation in manufacturing fitness equipment that incorporates gaming elements to make workouts more enjoyable.
