Cristiano Ronaldo moves at lighting fast speeds which leaves defenders, referees, coaches and riot police all holding on as his gust pushes them downfield in this Nike Vapor Trail commercial.
The ad is another version of the classic over-the-top athlete commercial. The beginning of the commercial is shot in super slow motion as the audience sees people flying through the air and colliding with each other. Mayhem seems to be ensuing as classic Italian music plays in the background. Before long, Cristiano Ronaldo comes into the commercial, alluding defenders and scoring a goal.
The fun of this kind of commercial is that audiences know it is unrealistic, but want to buy into it anyway because it builds the mythic value of the athlete. The kind of Nike Vapor Trail left behind Cristiano Ronaldo isn't authentic, but it is entertaining.
Why This Trend Is Growing
- Over-the-top Athlete Ads
- Marketers can capitalize on the desire of audiences to buy into the mythic value of athletes by creating unrealistic, over-the-top ads featuring their favorite sports stars.
- Super Slow-motion Cinematography
- Filmmakers can create visually stunning ads by utilizing super slow-motion cinematography to capture the fast-paced movements of athletes.
- Entertaining but Unrealistic Ads
- Marketers can create ads that entertain audiences by featuring unrealistic scenes involving their favorite athletes, while still building their brand image.
Industries Being Reshaped
- Sports Apparel
- Companies in the sports apparel industry can create ads that feature their products in over-the-top scenarios involving famous athletes, attracting customers who want to buy into the mythic value of these sports stars.
- Sports Equipment
- Businesses in the sports equipment industry can create ads that showcase their products in visually stunning ways, utilizing super slow-motion cinematography to capture the speed and agility of athletes using their gear.
- Video Production
- Video production companies can specialize in creating visually stunning ads that feature famous athletes in unrealistic scenarios, appealing to brands who want to build their image in an entertaining way.
