Category
Tech
Delegated Interfaces
Trend cluster
Category
Covert
Capture
A rise in self documentation has consumers seeking out undercover documentation.
4.0
Trend score
Trend
What is the Covert Capture trend?
Covert Capture: Providing an alternative form of self-documentation, consumers are turning to secret cameras and spy devices for more unrehearsed results. Offering a more authentic form of self-recording than Instagram or Twitter, hidden cameras and integrated devices allow consumers to record situations in an unrestricted manner. This speaks to a growing fascination consumers have with themselves.
Trend themes
Themes within the Covert Capture trend
Three behaviours holding the trend together01
Covert Self-Documentation
Consumers seek more unrehearsed and authentic self-recording using spy devices and hidden cameras.
02
Discreet Wearable Cameras
Small, covert, and wearable cameras offer a new form of self-expression and documentation.
03
Smart Watches with Camera Functionality
Watches with camera and other smartphone functionalities blur the lines between technology and fashion.
Industry implications
What the Covert Capture trend means for industry
Where the trend changes the playbookFor
Surveillance
The use of hidden cameras and spy devices for self-documentation and surveillance creates opportunities for businesses in the security and surveillance industry.
For
Wearables
Discreet wearable cameras create disruptive innovation opportunities for the wearable technology industry.
For
Smartphone Accessories
Smart watches with camera functionality and other smartphone features create opportunities for businesses in the smartphone accessory industry.
Trend signals
Trend signals for Covert Capture
Trend score 4.0 out of 10, from popularity 62%, activity 50%, freshness 8%.
Popularity62%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Covert Capture trend
5 featured examples from Jun 15, 2012 to Jul 2, 2014CategoryFashion
Revolutionary Smartphone Watches
The Arrow Smartwatch is a Timepiece with an HD Camera
The wearable technology industry can capitalize on the trend of integrating advanced functionalities into timepieces.
CategoryFashion
Jeweled Spy Cams
Catch People in the Act with a Subtle Camera Ring
Fashion industry can capitalize on the trend by designing stylish jewelry and accessories that seamlessly integrate hidden cameras and other wearable tech.
CategoryTech
Spy Camera Belts
This Belt Camera Will Catch What's Going On
Disruptive innovation opportunities exist within the surveillance technology industry to develop more advanced and inconspicuous surveillance devices.
CategoryTech
Covert Button Cameras
Get Snap Happy with this MeCam Wearable Camera
Consumer electronics companies have the opportunity to develop and market wearable cameras for capturing hands-free footage in various conditions.
CategoryFashion
Secret Spy Watches
Feel Like Agent 007 When Wearing the Die Another Day Swatch
Opportunities for fashion accessory brands to collaborate with popular franchises and offer unique and visually captivating products.
