This Die Another Day swatch is inspired by the popular 007 series. While it appears to look like any other watch you've owned, you'll soon realize it's completely different.
Firstly, the clock is hidden. The time is actually covered by an image of the iconic spiral design the agent himself is often posed in front of on posters. Only by lifting up the flap is the time revealed. Unfortunately, this watch isn't the easiest to read. Instead of 12 numbers in a circle, 012 to 006 are listed on the right side and only 007 is seen on the left.
Basically, the Die Another Day swatch is awesome for making you feel like a spy, but you'll have to be okay with roughly knowing the time.