Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Structural
Illumination
Seeking to draw attention, structures turn to bright neon aesthetics.
3.6
Trend score
Trend
What is the Structural Illumination trend?
Structural Illumination: Going beyond architectural form and design, buildings are incorporating brazen neon colors to create a lasting visual impression. Using methods of illumination to bring typically mundane structures to life, these grandiose neon aesthetics reflect a blatant desire to deviate from the norm.
Trend themes
Themes within the Structural Illumination trend
Three behaviours holding the trend together01
Neon Aesthetics
As buildings incorporate bright neon colors to create a lasting visual impression, there are many opportunities for architectural design that incorporate these bold neon aesthetics.
02
Color-Changing Lighting
Large light-up windows that change color are a way to make architecture look exciting and lively, and there is an opportunity for innovators to design energy-efficient and visually stunning buildings that incorporate this technology.
03
Playable Architecture
The world's largest playable Rubik's Cube and other similar structures demonstrate that architecture and entertainment can intersect in unexpected ways, which present an opportunity for innovators to create new immersive experiences in public spaces.
Industry implications
What the Structural Illumination trend means for industry
Where the trend changes the playbookFor
Architecture
Incorporating neon colors, color-changing lighting, and playable features into architectural design is a way to make buildings stand out and attract more attention.
For
Entertainment
Architecture that incorporates entertainment elements such as playable features and color-changing lighting can provide new experiences for visitors, which can inspire further innovations in the entertainment industry.
For
Sustainability
Innovations in energy-efficient lighting technologies and the use of sustainable and lightweight materials in architectural design can offer a more eco-friendly and cost-effective solution for building design and construction.
Trend signals
Trend signals for Structural Illumination
Trend score 3.6 out of 10, from popularity 47%, activity 54%, freshness 8%.
Popularity47%
Activity54%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Structural Illumination trend
8 featured examples from Aug 7, 2012 to Jun 20, 2014CategoryArt & Design
Futuristic Drug Stores
The Lordelo Pharmacy Boasts a Bright Green Beacon
Pharmaceutical retailers can embrace futuristic designs and aesthetics to revolutionize the traditional pharmacy experience and attract a modern customer base.
CategoryArt & Design
Color-Changing Architecture
This Building in Seoul has Light Up Windows That Change Color
Opportunity for architecture firms to incorporate innovative technology and design into building projects.
CategoryArt & Design
Colorfully Illuminated Overpasses
The Rainbow Bridge Glows Whimsically in the Night
Opportunity for architects and urban planners to integrate colorful illumination into their designs and create unique landmarks.
CategoryArt & Design
LED Honeycomb Structures
Chris Knapp's Cellular Tessellation Installation is Fuelled by Geometry
Disruptive innovation opportunities for artists and designers to push the boundaries of traditional art mediums and create dynamic and interactive installations.
CategoryArt & Design
Color-Changeing LED Architecture
The La Vitrine Culturelle Embodies an Urban Spirit
The color-changing LED technology can revolutionize the way architects design and create visual experiences in their structures.
CategoryArt & Design
Neon Housing Pavilions
The Shelter Island House by Stamberg Aferiat and Associates is Vividly Bold
Architects can explore and incorporate vivid and bold designs in their architectural projects.
CategoryEco
Illuminated Atomic Pavilions
SOL Dome is a Remarkably Lightweight Structure that Alights at Night
Disruptive innovation opportunity in the architecture field to create lightweight structures with geodesic frameworks like the SOL Dome.
CategoryLife-Stages
Massive Puzzle Block Buildings
The Ars Electronic Building is a Playable Rubiks Cube
The architecture industry can explore the use of large puzzle structures in buildings to create unique and engaging experiences for visitors.
