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The La Vitrine Culturelle Embodies an Urban Spirit

 - Nov 21, 2013
References: frameweb & frameweb
The La Vitrine Culturelle by Moment Factory is a fresh and modern take on traditional corporate architecture. Located in the heart of Montreal, Canada, this angular structure is living up to its reputation as one of the world's leading new media and entertainment studios.

Moment Factory is known for its various media ventures that explore video, lighting, architecture, sound and special effect innovations and La Vitrine Culturelle is no different. Embodying the company's evolutionary spirit, this monumental architecture piece stands at the busy intersection of Montreal's Quartier des Spectacles ‘entertainment district’.

Transformed into a permanent light installation, the building's illuminated
facade features an array of bold color hues that range from a bright white light to a blue and red glow.