Category
Fashion
Scaled Restraint
Trend cluster
Category
Disguised Accessorizing
2.0
The idea of duality is interpreted literally in fashion.
5.0
Trend score
Trend
What is the Disguised Accessorizing 2.0 trend?
Disguised Accessorizing 2.0: Duality within one's personality is a concept as old as Greek mythology; it has since evolved beyond acceptance and into the realm of glamorization, particularly within the fashion industry. In the past, disguised accessorizing referred specifically to masks as a means of indulging in escapism. Current forms of disguise in fashion include concealed secrets, adding fuel to the idea that privacy, even in an over-communicated world, is intriguing.
Trend themes
Themes within the Disguised Accessorizing 2.0 trend
Three behaviours holding the trend together01
Disguised Accessorizing
Fashion that incorporates disguises and concealed secrets as a form of duality and privacy intrigue.
02
3D Printing
Creating intricate designs for unique accessories and masks using 3D printing technology.
03
Cryptic Display Technology
Offering new stylish designs of analogue watches with cryptic displays options.
Industry implications
What the Disguised Accessorizing 2.0 trend means for industry
Where the trend changes the playbookFor
Fashion
Incorporating disguises and concealed secrets in fashion accessories opens up new market opportunities for innovative and stylish designs.
For
Tech and Wearables
Development of wearable technology creates opportunities for fashion companies to integrate technology in accessories.
For
Jewelry and Accessories
Designing new styles of jewelry and accessories, such as inscribable lockets, to create personalized, meaningful and unique pieces for consumers.
Trend signals
Trend signals for Disguised Accessorizing 2.0
Trend score 5.0 out of 10, from popularity 68%, activity 73%, freshness 8%.
Popularity68%
Activity73%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Disguised Accessorizing 2.0 trend
7 featured examples from May 27, 2013 to Jul 13, 2014CategoryFashion
Masked Lace Attire
The Nino Sepo Reincarnation Collection is Conceptual
The Nino Sepo Reincarnation Collection presents disruptive opportunities for fashion brands to challenge gender norms and incorporate conceptual designs into their collections.
CategoryFashion
Inscribable Secret Lockets
The Secret Message Locket Necklace Lets You Inscribe a Note Inside
Disruptive innovation opportunities in the jewelry industry to incorporate personalized and unique design elements.
CategoryArt & Design
Intricate Printed Guises
These Elaborate Lumecluster Masks are 3D-Printed from Digital Designs
Opportunities to create customized and unique wearable items through digital-to-physical design.
CategoryArt & Design
Disguised Makeup USBs
The Lipstick Flash Drive is Made for Wannabe Female Spies
The fashion-tech accessories industry can capitalize on the trend of disguising USBs as makeup products by creating stylish and functional USBs that cater to women's needs.
CategoryMarketing
Superhero-Inspired Eyewear
The Man of Steel Collection from Warby Parker Disguises and Surprises
Eyewear companies can adopt superhero-inspired designs to introduce a new line of products that merge pop culture with fashion trends.
CategoryFashion
Shimmering Masquerade Eyewear
Walk Around in Disguise with the Black Mask Sunglasses
Retailers can tap into the demand for unique and attention-grabbing fashion accessories by offering masquerade-inspired eyewear.
CategoryFashion
Cryptic Analogue Watches
The Tokyoflash Kisai Sequence LED Watch Displays the Time in Code
Retailers can benefit by keeping up with consumer interest in unique and innovative watch designs.
