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Intentional Viral

Using Diesel’ as an example, the push for viral can be a focus

Implications - Diesel proves that knowing your audience and where they aggregate can result in viral success. Rather than relying heavily on traditional print and TV media to promote their brand (like many fashion marketers still do), they’re relying on the web to appeal to their younger demographic. Inspired companies should note that their success has been driven by the ability to evoke emotion, usually through shock or humor. And with multiple executions, there’s less chance of message fatigue for an audience that’s easily bored.
6 Featured
124,112 Total Clicks
Date Range:
Apr 06 — Dec 07
V. Hot

Featured Examples

play_circle_filled Runway Holograms - The Deisel Fashion Show Brings Grungewear to Otherworldy Dimensions
Runway Holograms - The Deisel Fashion Show Brings Grungewear to Otherworldy Dimensions
Giant aquatic creatures from the deep, snaking robots made from watches and one man submarines were among many other things never before seen on the catwalk, that stunned the audience in Florence, Italy… MORE
F-ck the Environment
F-ck the Environment
Diesel's Global Warming Ready Campaign
Diesel's latest advertising campaign is timely to say the least. The campaign depicts a drastically changed world, altered by the effects of Global Warming. Taking on a long time serious issue, but one… MORE
play_circle_filled Diesel Website (and Salesman) Hijacked by Two Lingerie Models
Diesel Website (and Salesman) Hijacked by Two Lingerie Models
Oh look, two models have hijacked Diesel's websites, captured a salesman and tied him to a bed. They've made their demands to Diesel and are now taking requests from readers on what to do with the captured… MORE
play_circle_filled Girl Loses Arm Using Futuristic iPhone Device
Girl Loses Arm Using Futuristic iPhone Device
New Diesel Campaign
It is commonly felt that we are moving towards a future where technology rules the day and will make everyone's lives perfect. Sites like this one highlight our increasing fascination with technology and… MORE
Diesel fashion label launches wines
Diesel fashion label launches wines
The ultra-fashionable – and ultra-expensive – jeans label Diesel has launched itself into the wine business. Renzo Rosso, founder of the label, presented three new wines at Vinitaly earlier this month.… MORE
Cigarettes and Alcohol Used to Market Fashion
Cigarettes and Alcohol Used to Market Fashion
Diesel Pushes Limits
Last week, I wrote about how the world of Fashion is associating itself with porn. Equally shocking, we now have an example of Diesel, a major label, associating itself with cigarettes and alcohol. Piers… MORE

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