Trend cluster
Category

Techaddiction

People joke about tech addiction, but it's a real issue, and companies are ma.

Crackberry RehabsChinese Internet Addict CampLife-Endangering Online HabitsHarvard Endorses GamblingCrackBerry.com for the Seriously Addicted BlackBerry User

Trend

What is the Techaddiction trend?

Techaddiction: Description

One of the most notable side effects of technology is the growing addiction to electronics and internet media. In the past year, we observed the launch of Chinese internet addiction camps. We also heard of internet addictions allegedly causing death, and even a “crackberry” hotel that forces patrons to check their BlackBerry at the door.

Implications

When enjoyment becomes obsession, or leads to abuse, it can be costly. It also creates opportunities for marketers to provide means for recovery.

Trend themes

Themes within the Techaddiction trend

Three behaviours holding the trend together
01

Internet addiction treatment

The rising addiction to the internet and electronics has driven the need for treatment centers and programs that help consumers recover from it.

02

Digital device management tools

Due to the rising number of consumers who are addicted to digital devices, there is a need for products and services that help consumers balance and control their digital device usage.

03

Gambling as a learning tool

According to professors, such as Charles Nesson at Harvard University, games like poker can be an excellent learning tool that teaches individuals a number of different skills. It opens up opportunities for businesses to explore ways of using gambling as an educational tool.

Industry implications

What the Techaddiction trend means for industry

Where the trend changes the playbook
For

Technology addiction treatment

Rehabilitation centers and programs can benefit from an increase in demand for internet addiction treatment.

For

Digital device management tools

Developers of digital device management tools can capitalize on the growing need for products that help consumers manage their usage.

For

Educational gaming

There's an opportunity for entrepreneurs to explore how gambling games like poker can be used as an educational tool in schools.

Trend signals

Trend signals for Techaddiction

Trend score 2.9 out of 10, from popularity 40%, activity 38%, freshness 8%.

Popularity40%
Activity38%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific