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Crackberry Rehabs

Sheraton Chicago Hotel Offers BlackBerry Detox

— June 8, 2006 — Tech
CHICAGO (Reuters) - BlackBerry addicts have a crack at freedom when they check into one Chicago hotel: the manager will put the communications devices and others like them under lock and key for guests who want a break.

Rick Ueno, general manager of the Sheraton Chicago Hotel, said the program which began on Wednesday grew out of his own personal BlackBerry addiction. His one-step recovery was switching to a regular cell phone.

"I was really addicted to my BlackBerry. I had an obsession with e-mail," he told Reuters. "Morning and night. There came a time when I didn't think it was healthy ... I quit cold turkey."
Trend Themes
1. Digital Detox - The Sheraton Chicago Hotel's BlackBerry Detox program highlights the growing trend of digital detoxing, where people voluntarily disconnect from their devices to reduce stress and improve well-being.
2. Technology Addiction - The rise of BlackBerry Detox programs signifies the increasing recognition of technology addiction as a legitimate concern, indicating potential opportunities for businesses in the field of addiction recovery and mental wellness.
3. Work-life Balance - The Sheraton Chicago Hotel's initiative reflects the growing demand for work-life balance, presenting opportunities for industries that cater to promoting healthy boundaries between work and personal life.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the digital detox trend by providing services and amenities that encourage guests to disconnect and unwind from technology during their stay.
2. Wellness - The emerging trend of technology addiction opens up potential avenues for the wellness industry to develop programs, products, and services focused on helping individuals strike a healthier balance with digital devices.
3. Addiction Recovery - The Sheraton Chicago Hotel's BlackBerry Detox program highlights an opportunity for addiction recovery centers and support services to address technology addiction as a form of dependency and offer targeted, specialized treatments.
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