Category
Tech
Automated Upkeep
Trend cluster
Category
Connected
Conscience
The web is empowering new charities and services that trigger social conscien.
3.4
Trend score
Trend
What is the Connected Conscience trend?
Connected Conscience: Description - Ethical business awareness is on the rise. Kiva Loans was the first online platform to lend capital to entrepreneurs in developing countries. For every pair of TOMS shoes sold, one pair is given to a child without shoes. Todae offers environmental assessment for businesses. And DoTheRightThing.com allows anyone to vote if they think a company is “doing the right thing” regarding new businesses tactics.
Implications - As society becomes more values-oriented and spiritually-driven, businesses need to respond in socially responsible ways in order to maintain their appeal. Companies that espouse social responsibility strengthen relationships between businesses, consumers and investors.
Trend themes
Themes within the Connected Conscience trend
Three behaviours holding the trend together01
Social Responsibility
Companies that espouse social responsibility strengthen relationships between businesses, consumers and investors.
02
Conscious Capitalism
Conscious Capitalism stands for a more moral approach to what is often seen as the dirty business of business--factors in externalities, making businesses and executives responsible to more than financial stakeholders.
03
Social Entrepreneurship
Social entrepreneurship is serious business and some are calling it the business model of the 21st century.
Industry implications
What the Connected Conscience trend means for industry
Where the trend changes the playbookFor
Eco Assessments
Consulting companies can help eco-conscious companies target green demographics by expanding their eco-knowledge.
For
Charity and Philanthropy
Empowering consumers to invest in social causes, entrepreneurs and solutions.
For
Consumer News Evaluation
Offers a small way to influence big corporations and evaluate companies based on news, not promises and forecasts.
Trend signals
Trend signals for Connected Conscience
Trend score 3.4 out of 10, from popularity 47%, activity 48%, freshness 8%.
Popularity47%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
South America
Africa
Evidence
Examples of the Connected Conscience trend
5 featured examples from Jan 23 to Apr 14, 2007CategorySocial Good
Social Entrepreneurs
A Megatrend
The education sector has great potential for disruption with alternative, non-competitive educational theory-based programs and home schooling systems created to address pressing…
CategoryEco
News Impact Ratings
Consumers Evaluate Businesses Based On Company News
Corporate social responsibility industries have an opportunity to utilize social performance ratings to evaluate company impact beyond financial performance.
CategorySocial Good
Conscious Capitalism
Dirty Business No More
Micro-finance and socially responsible investing represent opportunities for finance industry disruption through greater emphasis on responsible lending and investment practices.
CategoryTech
Social Conscience Footwear
Business Inspired by Argentine Alpargata
Opportunity for footwear companies to integrate social causes into their business models and product offerings to increase customer engagement.
CategoryEco
Eco Assessments
Todae Helps Business Reduce Impact
The trend of offering eco assessments to businesses presents an opportunity for environmental consulting firms to expand their services and provide practical options for reducing…
