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Food as a Medium

An unexploited medium, food offers an opportunity to differentiate and get viral

Implications - If you’re looking for an opportunity to differentiate your brand from the competition, putting your name or logo on an edible product is both cutting edge and memorable. The idea is still fairly new, which means that dozens of opportunities await and the likelihood of media attention is high.

SCORE 5.8

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 0 Examples: 41,435 Total Clicks

Date Range: Jan 06 - Dec 07

Trending: V. Hot

Consumer Insight Topics: Marketing Business Lifestyle Food Branding

Featured Examples

Edible Networking - Give Your Clients a Treat With Chocolate Business Cards

SCORE 6.2

Warm 10,615 Clicks Pub: Jan 26, 06

Edible Networking

Give Your Clients a Treat With Chocolate Business Cards

Gobble, gobble, please to meet you. Check out these new chocolate business cards. The delicious idea is that in some industries, you pass out fewer business cards, but each one counts... and if you can… [More]

Eggvertising - CBS Markets New Shows on Eggs

SCORE 4.9

Average 6,472 Clicks Pub: Jul 18, 06

Eggvertising

CBS Markets New Shows on Eggs

CBS has begun advertising their station and shows on eggs. More than 35 million eggs will be marked with their logo and phrases such as, â€œ CSI: Crack the Case on CBSâ€. The campaign will begin in September… [More]

Edible Business Cards - Arigatou Co. Prints on Nuts, Pasta and More

SCORE 6.3

Warm 15,320 Clicks Pub: Jul 2, 07

Edible Business Cards

Arigatou Co. Prints on Nuts, Pasta and More

A year and half ago, Trend Hunter featured chocolate business cards... Now your options for edible business cards have increased. Arigatou Co., Ltd., a company that specializes in the sale of laser-etched… [More]

My M&M's For Business - Marketing With Customized Chocolate

SCORE 5.9

Warm 9,028 Clicks Pub: Apr 15, 07

My M&M's For Business

Marketing With Customized Chocolate

If having a chocolate business card wasn’t enough, now you can customize your own M&Ms;. The new marketing scheme allows you to reach clients, employees, customers, or loved ones in a whole new way. Replacing… [More]