Category
Lifestyle
Assisted Choices
Trend cluster
Category
Food as
a Medium
An unexploited medium, food offers an opportunity to differentiate and get viral.
5.7
Trend score
Trend
What is the Food as a Medium trend?
Food as a Medium: If you’re looking for an opportunity to differentiate your brand from the competition, putting your name or logo on an edible product is both cutting edge and memorable. The idea is still fairly new, which means that dozens of opportunities await and the likelihood of media attention is high.
Trend themes
Themes within the Food as a Medium trend
Three behaviours holding the trend together01
Edible branding
Brands are using edible products as a canvas to differentiate themselves and create memorable experiences.
02
Personalized food products
Business professionals are offering personalized food products to strengthen customer relationships and increase brand loyalty.
03
Alternative advertising
Companies are exploring unique ways to promote their products by utilizing out of home advertising techniques.
Industry implications
What the Food as a Medium trend means for industry
Where the trend changes the playbookFor
Marketing
Marketing professionals can explore how to utilize edible branding to create new and innovative campaigns.
For
Food and Beverage
Food and beverage industry professionals can explore how personalized food products can be used to enhance customer experiences and brand loyalty.
For
Advertising
Advertising professionals can explore the opportunities that alternative forms of advertising can provide for promoting products and building brand recognition.
Trend signals
Trend signals for Food as a Medium
Trend score 5.7 out of 10, from popularity 80%, activity 83%, freshness 8%.
Popularity80%
Activity83%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Food as a Medium trend
3 featured examples from Jul 18, 2006 to Jul 2, 2007CategoryPop Culture
Eggvertising
CBS Markets New Shows on Eggs
Innovative advertising methods like eggvertising can disrupt traditional advertising models and attract viewers.
CategoryMarketing
Edible Business Cards
Arigatou Co. Prints on Nuts, Pasta and More
The printing and personalization industry can explore new opportunities by offering edible business cards and laser-etched food products.
CategoryMarketing
My M&M's For Business
Marketing With Customized Chocolate
Opportunity for food and beverage companies to offer customized products for marketing and events.
