Category
Lifestyle
Assisted Choices
Trend cluster
Category
New
Bubbly
Affluent consumers are indulging themselves with champagne-related products.
4.7
Trend score
Trend
What is the New Bubbly trend?
New Bubbly: Description
Champagne has long been a symbol of luxury and indulgence, two of the most yearned for product traits of the past year. Trend Hunter has featured everything from opulent champagne bottles and accessories to $11,000 bottles of Dom Perignon and edible hibiscus flowers that add to the lavish experience.
Implications
The number of high-net-worth North Americans has grown exponentially in the past few years, and so has the demand for luxury products. It’s important to note that these items aren’t just sought after by “old money” – they’re also popular with “emerging affluents” in the Boomer and Generation X segments.
Trend themes
Themes within the New Bubbly trend
Three behaviours holding the trend together01
Luxury Champagne Products
As the demand for luxury products grows, businesses can create high-end champagne-related items to capitalize on this affluent segment of the market.
02
Mixing Up Alcohol Culture
Alcohol culture is increasingly mixing up ingredients and recipes and marketers can fuse classic alcohol products with a more trendy ingredient in order to appeal to the young urban consumer who is acutely aware of drinking trends and social status.
03
Cross-Categorization
Creating a new category by mixing seemingly incompatible products can be a fruitful innovation opportunity for those companies willing to take the risk.
Industry implications
What the New Bubbly trend means for industry
Where the trend changes the playbookFor
Luxury Goods
The luxury goods industry can create new champagne accessories and products to cater to affluent customers with a desire to flaunt their wealth.
For
Alcohol & Beverages
The alcohol and beverage industry can innovate by mixing up ingredients and creating cross-categorization products to appeal to young urban consumers and expand their offerings.
For
Fragrance & Beauty
The fragrance and beauty industry can incorporate champagne ingredients into their products to add a touch of luxury and opulence.
Trend signals
Trend signals for New Bubbly
Trend score 4.7 out of 10, from popularity 65%, activity 68%, freshness 8%.
Popularity65%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the New Bubbly trend
8 featured examples from Nov 9, 2006 to Sep 8, 2007CategorySpecial
Caesars Pocono Resorts
In Room Champagne Glass Hot Tub
The hospitality industry can leverage the trend of themed resorts and romantic getaways to create memorable experiences for guests.
CategoryLifestyle
Sparkling Vodka
The Champagne of Vodkas
Opportunity for the alcohol industry to create mixed ingredient cocktails that appeal to the young urban consumer.
CategoryArt & Design
Edible Flower Art
Wild Hibiscus In Syrup
Restaurants and bars can adopt the trend of using edible flowers as an innovative way to elevate their menu items and beverages, creating memorable and Instagram-worthy experience…
CategoryLifestyle
Champagne Beer
Adding Glitz & Glam To Your Beer
Disruptive innovation opportunity: Collaborate with breweries and wineries to explore cross-industry partnerships and create innovative beverage products.
CategoryLuxury
$11,000 Champagne
A Dom Expensive Luxury
The luxury alcohol market presents an opportunity for further disruption and growth, as high-priced, exclusive beverages continue to gain popularity among consumers.
CategoryTech
Champagne Parachute
The Champagne Parachute offers a unique and interactive entertainment experience, making it an exciting innovation for the entertainment industry.
CategoryLuxury
Champagne-Infused Fragrance
Sean John Bubbles With Luxury
Disruptive innovation opportunity: Explore the use of premium and unique ingredients to create luxurious products across various industries, such as fashion, accessories, and home…
CategoryArt & Design
Sheepskin Champagne Glove
DollyPop by Dirk Wynants
Luxury brands can explore the use of sheepskin koozies to elevate the drinking experience and offer unique products that appeal to high-end consumers.
