The web is enabling consumers of varying culinary caliber
Implications - We are increasingly seeking creativity and customization, as seen by the growing DIY market. Men and women of all ages are showing greater willingness to learn and apply new skills (like cooking), which creates a huge market for programs and products that allow people to create and learn from experts around the world. YouTube members now offer virtual cooking classes, chefs are offering culinary tips by email, and even children and teens are expressing interest in improving their skills in food preparation.
Trend Themes
1. DIY Cooking - As seen by the growing DIY culture, people are showing greater willingness to learn and apply new skills in the kitchen, and there is a huge market for programs and products that allow people to create and learn from experts around the world.
2. Culinary Education - The increase in culinary TV shows and food enthusiasts, including teens, has spurred a renewed interest in culinary education, presenting opportunities for culinary camps, courses, and certificate programs for all ages.
3. Virtual Learning - Taking culinary education and recipe sharing online through virtual cooking classes and services like MakeMySupper or virtual cooking support allows for worldwide accessibility and creates opportunities for influencers to share their culinary knowledge and monetize their expertise.
Industry Implications
1. Cooking Education - As more people take up cooking as a hobby, there is a growing market for culinary education, including culinary camps, courses, certificates, and even online classes.
2. Online Platforms - With the increasing popularity of virtual learning for cooking, there are opportunities for online platforms to emerge that connect aspiring chefs and culinary influencers.
3. Hospitality & Tourism - Offering culinary camps and classes alongside travel experiences, hotels can tap into the increasing interest in culinary education and food tourism.
3 Featured
16,390 Total Clicks
Date Range:
Nov 06 — Dec 07
Trending:
Average
Consumer Insight Topics:
