Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cooking Lessons
2.0
The web is enabling consumers of varying culinary caliber.
3.8
Trend score
Trend
What is the Cooking Lessons 2.0 trend?
Cooking Lessons 2.0: We are increasingly seeking creativity and customization, as seen by the growing DIY market. Men and women of all ages are showing greater willingness to learn and apply new skills (like cooking), which creates a huge market for programs and products that allow people to create and learn from experts around the world. YouTube members now offer virtual cooking classes, chefs are offering culinary tips by email, and even children and teens are expressing interest in improving their skills in food preparation.
Trend themes
Themes within the Cooking Lessons 2.0 trend
Three behaviours holding the trend together01
DIY Cooking
As seen by the growing DIY culture, people are showing greater willingness to learn and apply new skills in the kitchen, and there is a huge market for programs and products that allow people to create and learn from experts around the world.
02
Culinary Education
The increase in culinary TV shows and food enthusiasts, including teens, has spurred a renewed interest in culinary education, presenting opportunities for culinary camps, courses, and certificate programs for all ages.
03
Virtual Learning
Taking culinary education and recipe sharing online through virtual cooking classes and services like MakeMySupper or virtual cooking support allows for worldwide accessibility and creates opportunities for influencers to share their culinary knowledge and monetize their expertise.
Industry implications
What the Cooking Lessons 2.0 trend means for industry
Where the trend changes the playbookFor
Cooking Education
As more people take up cooking as a hobby, there is a growing market for culinary education, including culinary camps, courses, certificates, and even online classes.
For
Online Platforms
With the increasing popularity of virtual learning for cooking, there are opportunities for online platforms to emerge that connect aspiring chefs and culinary influencers.
For
Hospitality & Tourism
Offering culinary camps and classes alongside travel experiences, hotels can tap into the increasing interest in culinary education and food tourism.
Trend signals
Trend signals for Cooking Lessons 2.0
Trend score 3.8 out of 10, from popularity 60%, activity 47%, freshness 8%.
Popularity60%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cooking Lessons 2.0 trend
3 featured examples from Nov 23, 2006 to Aug 26, 2007CategoryNaughty
Virtual Cooking Classes
Culinary YouTube
The development of platforms that facilitate the sharing of recipes, fostering a community of food enthusiasts and promoting experimentation in the kitchen.
CategoryLife-Stages
Seaside Summer Chef Camps
Teens Learn to Cook at the Marriott
Hotels and resorts can tap into the demand for immersive culinary experiences by offering specialized chef camps and culinary programs.
CategoryPop Culture
Messaging Chef Support
Get Cooking Help by E-mail
Businesses in the food and beverage industry can capitalize on the hobby cooking trend and offer online cooking support to their customers.
