Our surgery-obsessed planet introduces a wave of new, immediate procedures
Implications - The ongoing quest for perfection means there will always be opportunities for companies to tap into society's insecurities. This year, we saw a rise in rush surgeries -- near instantaneous aesthetic modification such as rhinoplasty surgery that resculpts noses in as little as five minutes and half-hour breast augmentation surgeries. We also saw the world’s first face transplant in France and an under-the-skin bra invented by an Israeli surgeon.
Trend Themes
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Rush Surgeries — Companies can tap into society's insecurities and explore opportunities in the near instantaneous aesthetic modification procedures that are gaining popularity.
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Injectable Rhinoplasty — The trend opens a door for less painful, surgery-free, and more cost-effective ways of altering noses, fostering opportunities for innovation in nonsurgical procedures.
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Internal Breast Bra — Minimally invasive techniques involving materials such as silicon, threads, and small anchoring screws used in medicine can promote opportunities in breast uplift for women looking for a more natural breast augmentation without further sagging.
Industry Implications
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Medical and Wellness Industry — Innovative solutions to current surgical methods or equipment can be developed to offer alternatives for patients with insecurities or discomforts regarding their physical appearance.
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Fashion Industry — The fashion industry can adopt fashion designs that can integrate my free implants or internal breast bra, especially with the rising demand for comfortable and less restrictive apparels.
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Tourism Industry — Countries that have established a common acceptance of cosmetic surgery can advertise as a low-cost hotspot for medical tourists looking for an inexpensive option to tackle their insecurities.
