Category
Lifestyle
Assisted Choices
Trend cluster
Category
Plastic
Planet
Our surgery-obsessed planet introduces a wave of new, immediate procedures.
5.8
Trend score
Trend
What is the Plastic Planet trend?
Plastic Planet: The ongoing quest for perfection means there will always be opportunities for companies to tap into society's insecurities. This year, we saw a rise in rush surgeries -- near instantaneous aesthetic modification such as rhinoplasty surgery that resculpts noses in as little as five minutes and half-hour breast augmentation surgeries. We also saw the world’s first face transplant in France and an under-the-skin bra invented by an Israeli surgeon.
Trend themes
Themes within the Plastic Planet trend
Three behaviours holding the trend together01
Rush Surgeries
Companies can tap into society's insecurities and explore opportunities in the near instantaneous aesthetic modification procedures that are gaining popularity.
02
Injectable Rhinoplasty
The trend opens a door for less painful, surgery-free, and more cost-effective ways of altering noses, fostering opportunities for innovation in nonsurgical procedures.
03
Internal Breast Bra
Minimally invasive techniques involving materials such as silicon, threads, and small anchoring screws used in medicine can promote opportunities in breast uplift for women looking for a more natural breast augmentation without further sagging.
Industry implications
What the Plastic Planet trend means for industry
Where the trend changes the playbookFor
Medical and Wellness Industry
Innovative solutions to current surgical methods or equipment can be developed to offer alternatives for patients with insecurities or discomforts regarding their physical appearance.
For
Fashion Industry
The fashion industry can adopt fashion designs that can integrate my free implants or internal breast bra, especially with the rising demand for comfortable and less restrictive apparels.
For
Tourism Industry
Countries that have established a common acceptance of cosmetic surgery can advertise as a low-cost hotspot for medical tourists looking for an inexpensive option to tackle their insecurities.
Trend signals
Trend signals for Plastic Planet
Trend score 5.8 out of 10, from popularity 77%, activity 89%, freshness 8%.
Popularity77%
Activity89%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Plastic Planet trend
5 featured examples from Dec 5, 2005 to Aug 10, 2007CategoryLuxury
5 Minute Nose Jobs
Surgery-Free Rhinoplasty in Canada
Disruptive innovation opportunity: Integrate advanced technologies like 3D printing and virtual reality into plastic surgery procedures for more precise and customizable results.
CategoryNaughty
My Free Implants
Website Dedicated to Free Implants
The healthcare industry can explore disruptive innovation opportunities by leveraging online platforms like MyFreeImplants to reshape the funding and accessibility of cosmetic sur…
CategoryLifestyle
Plastic Surgery Embeded Bra
MIM Technique Gives Lift Under The Skin
The permanent internal bra technique can disrupt the cosmetic surgery industry by offering a less invasive and more long-lasting solution for breast augmentation.
CategoryWorld
Plastic Surgery Vacations
Combining Trips to Colombia with Body Alterations
The plastic surgery industry is facing disruption as demand moves towards cost-effective procedures in medical tourism destinations.
CategoryScience
French Woman Receives Face Transplant
This breakthrough surgery presents opportunities for innovation in healthcare, including advanced treatments for severe disfigurement and trauma.
