Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,719 more

Charity 2.0

Cutting-edge charities are getting creative

Description - With tight marketing budgets, cutting-edge charities are pushing the boundaries when it comes to fundraising activities, publicity stunts (e.g. men walking in high heels for charity), leveraging technology (e.g. donating in virtual worlds and vending machine donations), and aligning with niche interests (fashion sales for charity).

Implications - What charities or issues resonate most with your consumers? What can your organization do to generate positive publicity in an unusual way for a good cause?
9 Featured, 1 Examples:
260,736 Total Clicks
Date Range:
Aug 06 — Nov 07
Consumer Insight Topics:

Featured Examples

Glow in the Dark Lingerie
Glow in the Dark Lingerie
Playtex Glows for Charity
Playtex has released a line of glow in the dark lingerie to celebrate the 10th anniversary of its Moonwalk Charity. During this year's Moonwalk, actress Lisa Faulkner and GMTV star Kate Garraway will… MORE
Simplifying Donations
Simplifying Donations
Charity Vending Machines
Appearing across Japan recently is something called the “charity vending machine,” which allows users to donate their change to such good causes as environmental conservation and child welfare at the push… MORE
Men in High Heels Walking for Charity
Men in High Heels Walking for Charity
Although not the first example, men in Calgary, Alberta, walked nearly a mile in high heels to raise money for charity.  The men raised more than $143,000 to support the YWCA Crisis Housing Fund... MORE
Celebrities Design Swarovski Jackets for Charity
Celebrities Design Swarovski Jackets for Charity
This Fall, Hollywood stars have joined forces with crystal leader Swarovski to design one-of-a-kind denim jackets to benefit SOS Children’s Villages the world’s largest charity for orphaned and abandoned… MORE
Deface Value
Deface Value
Phil Collins Albums Defaced by Celebrities for Charity
Phil Collins’ No Jacket Required and Face Value vinyl sleeves will be defaced by celebrities and artists for an auction to raise funds for the 'Children In Hunger' charity. Tracy Emin, Fatboy Slim,… MORE
Second Life Charity Event
Second Life Charity Event
World's Largest Coffee Morning
More Second Life trends? Coffee again? You bet, only this time, they're combined, and for a cause. Second Life hosted its first "World's Largest Coffee Morning" today to celebrate the online game's brand… MORE
Celebs Design Pumps For Charity
Celebs Design Pumps For Charity
Ovarian Cancer Benefit
After gathering some of the biggest names in fashion to raise money for breast cancer research, it’s time for the Seventh Annual Celebrity Show Auction. Until October 4, you can start bidding online… MORE
Jumble Sales
Jumble Sales
Fashion Retailer Helps You Sell Your Clothing For Charity
Another really really simple idea - which works brilliantly well. Topshop is to hold a series of jumble sales in its stores where customers can bring any unwanted clothes to sell for domestic violence… MORE
Social Investment Bank
Social Investment Bank
First Charity Oriented Bank
The Commission on Unclaimed Assets in United Kingdom have released a report, in which they assure that there is currently an amount between £400 million and £4 billion of unclaimed assets, sitting in… MORE

Related Trend Reports & Custom Market Research

Related Examples