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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,719 more

Charity 2.0

Cutting-edge charities are getting creative

Description - With tight marketing budgets, cutting-edge charities are pushing the boundaries when it comes to fundraising activities, publicity stunts (e.g. men walking in high heels for charity), leveraging technology (e.g. donating in virtual worlds and vending machine donations), and aligning with niche interests (fashion sales for charity).

Implications - What charities or issues resonate most with your consumers? What can your organization do to generate positive publicity in an unusual way for a good cause?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 1 Examples:
260,736 Total Clicks
Date Range:
Aug 06 — Nov 07
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Glow in the Dark Lingerie
Glow in the Dark Lingerie
Playtex Glows for Charity
Playtex has released a line of glow in the dark lingerie to celebrate the 10th anniversary of its Moonwalk Charity. During this year's Moonwalk, actress Lisa Faulkner and GMTV star Kate Garraway will… MORE
Simplifying Donations
Simplifying Donations
Charity Vending Machines
Appearing across Japan recently is something called the “charity vending machine,” which allows users to donate their change to such good causes as environmental conservation and child welfare at the push… MORE
Men in High Heels Walking for Charity
Men in High Heels Walking for Charity
Although not the first example, men in Calgary, Alberta, walked nearly a mile in high heels to raise money for charity.  The men raised more than $143,000 to support the YWCA Crisis Housing Fund... MORE
Celebrities Design Swarovski Jackets for Charity
Celebrities Design Swarovski Jackets for Charity
This Fall, Hollywood stars have joined forces with crystal leader Swarovski to design one-of-a-kind denim jackets to benefit SOS Children’s Villages the world’s largest charity for orphaned and abandoned… MORE
Deface Value
Deface Value
Phil Collins Albums Defaced by Celebrities for Charity
Phil Collins’ No Jacket Required and Face Value vinyl sleeves will be defaced by celebrities and artists for an auction to raise funds for the 'Children In Hunger' charity. Tracy Emin, Fatboy Slim,… MORE
Second Life Charity Event
Second Life Charity Event
World's Largest Coffee Morning
More Second Life trends? Coffee again? You bet, only this time, they're combined, and for a cause. Second Life hosted its first "World's Largest Coffee Morning" today to celebrate the online game's brand… MORE
Celebs Design Pumps For Charity
Celebs Design Pumps For Charity
Ovarian Cancer Benefit
After gathering some of the biggest names in fashion to raise money for breast cancer research, it’s time for the Seventh Annual Celebrity Show Auction. Until October 4, you can start bidding online… MORE
Jumble Sales
Jumble Sales
Fashion Retailer Helps You Sell Your Clothing For Charity
Another really really simple idea - which works brilliantly well. Topshop is to hold a series of jumble sales in its stores where customers can bring any unwanted clothes to sell for domestic violence… MORE
Social Investment Bank
Social Investment Bank
First Charity Oriented Bank
The Commission on Unclaimed Assets in United Kingdom have released a report, in which they assure that there is currently an amount between £400 million and £4 billion of unclaimed assets, sitting in… MORE

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