Ovarian Cancer Benefit
Glamboulevard — September 13, 2007 — Social Good
References: glamboulevard
After gathering some of the biggest names in fashion to raise money for breast cancer research, it's time for the Seventh Annual Celebrity Show Auction. Until October 4, you can start bidding online for Stuart Weitzman celeb-designed and signed pumps. Proceeds from the online auction will go to research the fifth leading cause of death among woman: ovarian cancer. For the cause, celebrities such as Courtney Cox, Oprah Winfrey, Marcia Cross, Hayden Panettiere, Kelly Ripa, Mario Lopez, Nicolette Sheridan, Sharon Stone, Charlize Theron, Debrah Messing, Jennifer Love-Hewitt, Queen Latifah, Glenn Close, Vanessa Williams and Kyle MacLachlan teamed up with Weitzman to design their own shoes. All bids start at $200 and some have already reached a high of $675 (Vanessa Williams pumps).
Trend Themes
1. Celebrity-designed Products - Opportunities for brands to collaborate with celebrities and tap into their fan base to create unique product offerings for charity events or limited edition releases.
2. Fashion for a Cause - Potential for fashion brands to align with charitable causes and utilize their platform to raise funds and awareness through special collaborations or events.
3. Online Charity Auctions - The rise of online platforms as a medium for fundraising, providing an accessible and convenient way for individuals to contribute to charitable causes.
Industry Implications
1. Fashion - Fashion brands can explore collaborations with celebrities to create exclusive products for charity auctions, boosting brand visibility and supporting a cause.
2. Charitable Organizations - Charities can leverage the popularity of celebrities and their influence to raise funds and awareness for important causes through special events and collaborations.
3. E-commerce - Online auction platforms can further develop their offerings to facilitate charity auctions, providing a convenient and user-friendly experience for both bidders and charities.
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