Another really really simple idea - which works brilliantly well. Topshop is to hold a series of jumble sales in its stores where customers can bring any unwanted clothes to sell for domestic violence charities. They also offer support should you wish to hold your own.
It gives you the same warm feeling of donating your clothes to charity - but you have the fun of rummaging too.
I think this should be copied by everyone.
Implications - Charitable contributions are becoming increasingly important to customers when shopping. Businesses of any kind will benefit from allowing consumers to feel confident about purchasing a product by ensuring that a charitable contribution will be made with that purchase.
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