Category
Business
Assisted Conversion
4.4
Trend score
Trend
What is the Creative Consumption trend?
Creative Consumption: How does one get innovative with cocktails? How about garnishing them with thousands of dollars’ worth of diamonds and gem stones? Then there are inventive blends like the Japanese 'mayogarita,' and themed drinks like those from the Stock Market Cocktail Bar, which are named after businesses on the London Stock Exchange. Consumers are constantly searching for unique and memorable experiences in all aspects of their lives. How can your product or industry create such an experience?
Trend themes
Themes within the Creative Consumption trend
Three behaviours holding the trend together01
Experiential Mixology
Creating unique and memorable experiences through innovative cocktails, such as garnishing with diamonds, themed drinks, and luminous cocktails
02
Luxury Cocktail Consumption
Elite seeking exclusive and expensive drinks, such as the world's most expensive cocktails and the Algonquin Hotel's "Martini-On-The-Rock" with a 1.52-carat diamond, presents disruptive innovation opportunities in sourcing rare and highly valuable ingredients.
03
Cross-Cultural Palates
Japan's substitution of mayonnaise for traditional cocktail mixer, Mayo margarita, presents opportunities for testing novel flavor combinations for global and domestic markets.
Industry implications
What the Creative Consumption trend means for industry
Where the trend changes the playbookFor
Hospitality & Tourism
Businesses can attract customers by providing unique, creative, and engaging experiences through experiential mixology.
For
Premium Spirits & Wine
Developing premium and rare offerings that cater to luxury cocktail consumption can provide a competitive edge in terms of exclusivity and prestige.
For
Foodservice
Cross-cultural palates in the food industry can spark innovation in cocktail mixology and create new flavor trends that cater to the diverse tastes of consumers.
Trend signals
Trend signals for Creative Consumption
Trend score 4.4 out of 10, from popularity 65%, activity 61%, freshness 8%.
Popularity65%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Creative Consumption trend
3 featured examples from Sep 3, 2006 to Aug 20, 2007CategoryLifestyle
High Class Hangovers
World's Most Expensive Cocktails
The hospitality industry can take advantage of the trend of luxury cocktails by offering unique high-end drink experiences to attract upscale customers.
CategoryLifestyle
Olay Age Defying Cocktail
Skincare companies have an opportunity to innovate by developing products that go beyond traditional anti-aging solutions and focus on addressing specific skin concerns like uneve…
CategoryLifestyle
Mayo Margaritas
Creamy Japanese Mayogaritas
The conventional cocktail industry can explore the integration of mayonnaise as a unique ingredient to create innovative and creamy drink experiences.
