Trend cluster
Category

Interactive
Touch

Interactive touch technology is now readily available, but still novel with cou.

World's Most High Tech BarMicrosoft 'Surface' DemonstrationInteractive FurnitureInteractive Tables and FloorsLED Game Tables

Trend

What is the Interactive Touch trend?

Interactive Touch: Interactive media is still relatively novel, but accessible. Interactive touch-screens make ordinary tasks more efficient. In addition to countless advertising opportunities, interactive technology could be used for virtual portfolios for designers, artists, marketers, models and other creative individuals.

Trend themes

Themes within the Interactive Touch trend

Three behaviours holding the trend together
01

Interactive Touchscreens

Interactive touch-screens make ordinary tasks more efficient and create advertising opportunities.

02

Projection System Surfaces

Projection system floors, walls, tables, and 3-D spaces create new ways of interactive advertisement.

03

Tabletop Computing

Tabletop computing interfaces make media more accessible and require easy hands-on interaction.

Industry implications

What the Interactive Touch trend means for industry

Where the trend changes the playbook
For

Advertising Industry

Interactive touchscreens offer new advertising opportunities for products and services.

For

Entertainment Industry

Projection system surfaces and tabletop computing interfaces create a new level of engagement for entertainment experiences.

For

Interior Design and Home Furnishings Industry

Interactive furniture like LED coffee tables provide an extra punch of ambiance and fun to home décor.

Trend signals

Trend signals for Interactive Touch

Trend score 5.3 out of 10, from popularity 86%, activity 66%, freshness 8%.

Popularity86%
Activity66%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific