Juice Evolved

A sophisticated twist on juice for non-drinkers

Implications - A full-bodied bordeaux isn’t going to appeal to non-drinkers or health nuts, but an antioxidant-rich wine or an alcohol-free wine will, thanks to forward-thinking companies who are rethinking traditional wines. When you have a trend that appeals to a large demographic (wine enthusiasts), it’s highly likely there’s an equally large opportunity to tap into the market that’s being excluded from that trend (non-drinkers and health-conscious consumers).
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34,170 Total Clicks
Sep 06 - Dec 07
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Featured Examples
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The 2006 crush marked the launch of Vignette Wine Country Soda, a soft drink that offers a totally new way to experience California Wine Country. Vignette is a fresh concept in gourmet beverages: an… [More]
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