Category
Lifestyle
Serial Snacking
3.0
Trend score
Trend
What is the Juice Evolved trend?
Juice Evolved: A full-bodied bordeaux isn’t going to appeal to non-drinkers or health nuts, but an antioxidant-rich wine or an alcohol-free wine will, thanks to forward-thinking companies who are rethinking traditional wines. When you have a trend that appeals to a large demographic (wine enthusiasts), it’s highly likely there’s an equally large opportunity to tap into the market that’s being excluded from that trend (non-drinkers and health-conscious consumers).
Trend themes
Themes within the Juice Evolved trend
Three behaviours holding the trend together01
Alcohol-free wine
There is market opportunity for companies that develop antioxidant-rich wine or alcohol-free wine to appeal to non-drinkers and health-conscious consumers.
02
Premium soft drinks
Companies can create high-end soft drinks for customers looking for more sophisticated non-alcoholic options.
03
Ultra-premium organic juices
Healthier and high-quality organic juice brands can target luxury spas, catered events, and high-end bars.
Industry implications
What the Juice Evolved trend means for industry
Where the trend changes the playbookFor
Wine
Winemakers can innovate by developing antioxidant-rich wine or alcohol-free wine to appeal to non-drinkers and health-conscious consumers.
For
Soft drinks
There is an opportunity for soft drink companies to create more sophisticated and premium options for customers looking for non-alcoholic alternatives.
For
Juice
Organic juice brands can create ultra-premium options with unique and luxurious packaging that can target luxury spas, catered events, and high-end bars.
Trend signals
Trend signals for Juice Evolved
Trend score 3.0 out of 10, from popularity 30%, activity 53%, freshness 8%.
Popularity30%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Juice Evolved trend
3 featured examples from Sep 20, 2006 to Aug 16, 2007CategoryLifestyle
Pomegranate Wine
Get Healthy While You Drink
Pomegranate wine's popularity can open opportunities to expand the wine industry's product line with innovative options
CategoryLifestyle
Sophisticated Softdrinks
Bottlegreen By Winemakers
With the trend towards sophisticated soft drinks, beverage companies can disrupt the market by creating upscale, design-led products that offer consumers a healthier alternative t…
CategoryLifestyle
Carbonated Wine Drinks
Vignette Wine Country Soda Sweetened wth Juice of Wine Grapes
There is a potential for disruptive innovation in the beverage industry with the creation of carbonated wine drinks.
