Pomegranate is everywhere, and just when you thought the excitement was burning out, along comes pomegranate wine.
From Isreal 21C:
If you've been to the supermarket lately, you've probably noticed that the hottest trend in the food industry is pomegranate products.
Several years before the trend got started, a family in Israel's Upper Galilee region began working to create a tastier and healthier version of the ancient fruit, only to cross their way into yet another huge food market. Their product: the world's first pomegranate wine fit to be sold to international wine connoisseurs.
The story began ten years ago, when father and son Gaby and Avi Nachmias, the third generation of a farming family who were founding members of Moshav Kerem Ben Zimra in the Galilee, began experimenting to create a new strain of pomegranates. Understanding the fruit's excellent therapeutic qualities, their goal was to engineer a "super fruit" that would be richer in vitamins and antioxidants, sweeter, and deeper in its red color than most pomegranate types.