Joy in Junk Food

A hole new way to look at donuts

Implications - Description
Who says you shouldn’t play with your food? There’s all kinds of fun to be had with gadgets like the Anti-Ticket Donut which takes a jab at the North American law enforcement stereotype. Donut key rings and items represented by pop culture icons (Homer Simpson) hold mass appeal for lovers of these pastries on-the-go.

Implications
With so much attention being focused on health and the obesity epidemic, junk food is struggling with an image problem. Marketers are having to find ways to create healthy alternatives, or at the very least, take the focus off of the negative traits and turn them into a positive experience.
SCORE 2.3
Popularity
Activity
Freshness
Megatrends
Patterns
26,966 Total Clicks
Feb 07 - Dec 07
Untested
LifestyleFoodHealthUnique
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Sweet Briberies - The Anti-Ticket Donut Bails You Out When You Need It Most
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Ad Medium Monuments - Cerne Abbas Giant Gets Homer and a Donut
SCORE 2
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SCORE 1.5
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Obesity Up In 31 States - Dunkin' Donuts Responds With Trans Fat Ban
SCORE 1.3
Untested 2,889 Clicks Pub: Aug 29, 07
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Mmmm doughnuts... without trans fats?!?!? As obesity rates climb in 31 states, Dunkin' Donuts has decided to ban most trans fats in its deep-fried pastries. The timing of their announcement couldn't… [More]
Donut Keyrings - Surprise Key Rings For Adults & Children Alike
SCORE 1.1
Untested 3,401 Clicks Pub: Apr 26, 07
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These suprise donut key rings rule. Like the real thing they come in many flavors and also expressions. Yes expressions; happy, sad, smiling... Now whilst you dont know which donut you will get - and… [More]
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