A hole new way to look at donuts
Implications - Description
Who says you shouldn’t play with your food? There’s all kinds of fun to be had with gadgets like the Anti-Ticket Donut which takes a jab at the North American law enforcement stereotype. Donut key rings and items represented by pop culture icons (Homer Simpson) hold mass appeal for lovers of these pastries on-the-go.
Implications
With so much attention being focused on health and the obesity epidemic, junk food is struggling with an image problem. Marketers are having to find ways to create healthy alternatives, or at the very least, take the focus off of the negative traits and turn them into a positive experience.
Who says you shouldn’t play with your food? There’s all kinds of fun to be had with gadgets like the Anti-Ticket Donut which takes a jab at the North American law enforcement stereotype. Donut key rings and items represented by pop culture icons (Homer Simpson) hold mass appeal for lovers of these pastries on-the-go.
Implications
With so much attention being focused on health and the obesity epidemic, junk food is struggling with an image problem. Marketers are having to find ways to create healthy alternatives, or at the very least, take the focus off of the negative traits and turn them into a positive experience.
Trend Themes
1. Innovative Food Fusion - The rise of foodie culture has enabled savvy entrepreneurs to release innovative food items that fuse two or more distinct concepts.
2. Health-focused Junk Food - With the increasing emphasis on health and the obesity epidemic, creating healthier alternatives to junk food is becoming a growing trend.
3. Clever Advertising Campaigns - Clever advertising campaigns such as the one featuring The Simpson's first movie that incorporates the local landscape, generate buzz and is an effective form of marketing.
Industry Implications
1. Food and Beverage - The food and beverage industry is ripe with opportunities to create and market innovative food concepts that resonate with consumers.
2. Health and Wellness - The health and wellness industry is positioned to take advantage of the growing trend towards healthier alternatives to traditional junk food.
3. Marketing and Advertising - The marketing and advertising industry can leverage clever advertising campaigns that incorporate local landscapes and pop culture references to generate buzz and drive sales.
