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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,708 more

Joy in Junk Food

A hole new way to look at donuts

Implications - Description
Who says you shouldn’t play with your food? There’s all kinds of fun to be had with gadgets like the Anti-Ticket Donut which takes a jab at the North American law enforcement stereotype. Donut key rings and items represented by pop culture icons (Homer Simpson) hold mass appeal for lovers of these pastries on-the-go.

With so much attention being focused on health and the obesity epidemic, junk food is struggling with an image problem. Marketers are having to find ways to create healthy alternatives, or at the very least, take the focus off of the negative traits and turn them into a positive experience.
7 Featured
30,776 Total Clicks
Date Range:
Feb 07 — Dec 07
Consumer Insight Topics:

Featured Examples

Nasty Food Pranks
Nasty Food Pranks
Beware the Chocolate Chip Donuts
A few eighth grade students from Holtsville, NY, USA, got the jump on pulling April Fool pranks on classmates when they put laxatives in donuts and handed them out to students. Police and parents were… MORE
Sweet Briberies
Sweet Briberies
The Anti-Ticket Donut Bails You Out When You Need It Most
To fit the old coffee-shop-lounging stereotype, the Anti-Ticket Donut is the sweetest new way to get out of speeding fines. Next time you're pulled over for having a foot that's a little too heavy, just… MORE
Ad Medium Monuments
Ad Medium Monuments
Cerne Abbas Giant Gets Homer and a Donut
The presence of a 70 metre drawing picturing Homer Simpson with a doughnut near by the giant of Cerne Abbas (UK) as part of a media campaign to promote The Simpson's first movie, is bringing pagans and… MORE
Healthier Donuts
Healthier Donuts
Krispy Kreme Will Make Whole Wheat Donuts
It's true! While you are shoving those yummy pleasures down your throat, you can keep telling yourself: "the donut is only 180 calories." Of course, the caramel flavor adds just a few more calories, right?… MORE
Obesity Up In 31 States
Obesity Up In 31 States
Dunkin' Donuts Responds With Trans Fat Ban
Mmmm doughnuts... without trans fats?!?!? As obesity rates climb in 31 states, Dunkin' Donuts has decided to ban most trans fats in its deep-fried pastries. The timing of their announcement couldn't… MORE
Donut Keyrings
Donut Keyrings
Surprise Key Rings For Adults & Children Alike
These suprise donut key rings rule. Like the real thing they come in many flavors and also expressions. Yes expressions; happy, sad, smiling... Now whilst you dont know which donut you will get - and… MORE
Caffeinated Donuts
Caffeinated Donuts
Dr. Bohannon Keeps You Awake the Sweet Way
Dr. Robert Bohannon a molecular scientist of Durham, North Carolina developed a method to include caffeine to any baked goods like donuts. One piece of donut is the equivalent of about two cups of coffee.… MORE

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