Dr. Robert Bohannon a molecular scientist of Durham, North Carolina developed a method to include caffeine to any baked goods like donuts. One piece of donut is the equivalent of about two cups of coffee. He already approached several companies including Krispy Kreme, Dunkin' Donuts and Starbucks about carrying it.
Implications - The rise of foodie culture has enabled savvy entrepreneurs to release innovative food items that fuse two or more distinct concepts. This donut, for example, is infused with caffeine to riff off the common breakfast combination of coffee and donuts. Food companies can take advantage of this opportunity by blending complementary flavors or foods into a single item.