Shipley Do-Nuts is rolling out a limited-edition Cold Brew Doughnut, made with caffeine baked right in. Each doughnut has 56 milligrams of caffeine—about two-thirds of what you’d get in a small cup of coffee.
The treat blends cold brew flavour with Shipley’s classic buttermilk cake doughnut, finished with the brand’s signature glaze. It will be available at select shops from September 26 for just two weeks, in celebration of National Coffee Day.
"Cold brew has become a daily go-to drink for so many people, and for National Coffee Day, we wanted to create something special that combines bold coffee flavors with our fresh handmade doughnuts," commented CEO Flynn Dekker. "This isn't just a doughnut—it's a delicious energy boost that perfectly blends two morning essentials our guests already love."
On September 29, Shipley loyalty members can also score a free Cold Brew Doughnut or Original Glazed with any coffee purchase at participating locations.
Image Credit: Shipley Do-Nuts
Key Themes Behind This Trend
- Caffeine-infused Snacks
- The integration of caffeine into snacks presents a novel approach for energizing food items, tapping into the growing demand for multitasking consumables.
- Hybrid Food and Beverage Creations
- Creating food products that blend popular beverages with traditional snacks opens avenues for unique taste experiences, appealing to adventurous consumers.
- Limited-edition Releases
- Offering products for a restricted time frame generates excitement and urgency, driving both foot traffic and brand loyalty through exclusivity.
Where This Applies
- Quick-service Restaurants
- The innovation of incorporating caffeine into bakery items can diversify QSR menus, potentially enhancing breakfast offerings and attracting new customer segments.
- Baked Goods and Snacks
- Incorporating functional ingredients like caffeine into traditional baked goods can reposition these items as dual-purpose snacks, capturing market share in the competitive energy product sector.
- Coffee and Beverage Industry
- Blending the flavors and benefits of coffee with food creates cross-industry partnerships that can elevate customer experiences and expand product lines.
