Better-for-You Donut Holes

DEUX's Glazed Donuts are Boosted with B12 & L-Theanine

DEUX is expanding its range of vegan and gluten-free functional snacks with glazed donut holes with better-for-you benefits. The free-from Glazed Donuts are sweet, snackable and ready to be enjoyed at any time of the day, especially when a little extra focus and energy support would be useful. These donut holes are enhanced with B12 and L-Theanine and they deliver their nutritious benefits in the form of a sweet vanilla cake flavor and icing.

As well as boasting 30% less sugar than other donuts, these ones avoid bleached flour, refined sugar, preservatives and processed ingredients. These feel-good donut holes offer the surprising benefit of sustained energy without the crash, as well as sharpened cognitive function and boosted mental focus.

Functional Snacks
Increased focus on developing snack products with added functional benefits such as B12 and L-Theanine.
Better-for-you Donuts
Continued focus on creating healthier versions of popular baked goods like donuts.
Clean Label
Growing preference for clean label products made without artificial or processed ingredients.

Industries Being Reshaped

Health Food
Development of functional food products that promote health and wellness.
Bakery
Increased focus on offering healthier and alternative baked goods like vegan or gluten-free options.
Natural Food
Growing demand for natural and clean label food products made without artificial or processed ingredients.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 21%
Activity 40%
Freshness 16%