Mantinga's Skinny Witch donut is an Anuga 2025 Taste Innovation Award winner that takes the form of a light, fruity, better-for-you snack boasting 30% less fat and 50% less sugar, with 7.5 grams of fiber per 100g. Filled with blueberry and decorated with a dusting of coconut and berry powder, this airy treat challenges the idea of donuts being heavy, greasy and rich in calories. “Consumers want snacks that feel indulgent but deliver better-for-you benefits—and our latest donut innovation reflects exactly this trend,” said Ramunė Puzinienė, head of new product development at Mantinga.
While the nutritional value of the donut appeals to wellness-minded consumers, the product is packaged in a fully recyclable container that visually amplifies its natural appeal.
What Makes This Trend Stand Out
- Low-fat Snacks
- The development of snacks with reduced fat content, like the Skinny Witch donut, responds to the growing consumer demand for healthier yet indulgent treats.
- Sugar Reduction Innovations
- Products featuring significant sugar reductions, such as the 50% less sugar in Mantinga's donut, align with consumer preferences shifting towards lower-sugar food options.
- Fiber-enriched Products
- The integration of fiber in traditionally indulgent foods, demonstrated by the 7.5 grams of fiber in this donut, represents a trend towards enhancing the nutritional profile of comfort foods.
Sectors Adopting This
- Functional Foods
- Functional foods, which include products like the Skinny Witch donut enhanced with fiber, are gaining traction as consumers seek foods offering health benefits beyond basic nutrition.
- Eco-friendly Packaging
- The use of fully recyclable packaging in promoting products like Mantinga's donut reflects the industry's shift toward more sustainable and environmentally friendly packaging solutions.
- Health-conscious Snack Foods
- The expansion of the health-conscious snack food industry, illustrated by innovative products with better nutritional profiles, continues to challenge traditional notions of indulgent treats.
