Umbrellas evolve beyond rain protection to show that boring staples can be cool
Implications - You’ll never forget to bring your umbrella again… especially when you have one that can predict the weather, play music or display digital photos. These umbrellas demonstrate how everyday objects found in nearly every household can be turned into something that adds extra value, like providing information or entertainment. There is huge potential for umbrellas to be used as advertising mediums, particularly when they’re enhanced with eye-catching technologies. In regions where there’s a defined rainy season, you can get a lot of mileage out of “umbrellads."