Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Boring
Reborn
Umbrellas evolve beyond rain protection to show that boring staples can be cool.
4.0
Trend score
Trend
What is the Boring Reborn trend?
Boring Reborn: You’ll never forget to bring your umbrella again… especially when you have one that can predict the weather, play music or display digital photos. These umbrellas demonstrate how everyday objects found in nearly every household can be turned into something that adds extra value, like providing information or entertainment. There is huge potential for umbrellas to be used as advertising mediums, particularly when they’re enhanced with eye-catching technologies. In regions where there’s a defined rainy season, you can get a lot of mileage out of “umbrellads."
Trend themes
Themes within the Boring Reborn trend
Three behaviours holding the trend together01
Everyday item enhancement
The trend of adding extra value to everyday items demonstrates that these products have greater untapped potential for additional uses.
02
Weather-aware technology
Innovation in weather-aware tech is providing new solutions to common problems, such as forgetting to bring an umbrella on rainy days.
03
Multi-functional products
Products that serve multiple functions, such as umbrellas with built-in speakers or projectors, are becoming increasingly popular as consumers look for gadgets that can streamline their daily routines.
Industry implications
What the Boring Reborn trend means for industry
Where the trend changes the playbookFor
Consumer electronics
As everyday items become more tech-savvy, the consumer electronics industry has the opportunity to create innovative solutions for common problems.
For
Advertising and marketing
Enhanced everyday items, such as umbrellas, can provide new opportunities for advertising and marketing, particularly in regions with defined rainy seasons.
For
Fashion and accessory
Multi-functional products like the light saber umbrella demonstrate the potential for fashion and accessory industries to create unique and trendy items that serve more than just their traditional purpose.
Trend signals
Trend signals for Boring Reborn
Trend score 4.0 out of 10, from popularity 55%, activity 56%, freshness 8%.
Popularity55%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Boring Reborn trend
5 featured examples from May 10, 2006 to Feb 25, 2007CategoryUnique
My Day Electronic Paper Umbrella
Fashion companies can develop new lines of internet-connected accessories that allow users to personalize their items and provide opportunities for further customization and even…
CategoryUnique
Bumperella
Non Lethal Umbrella
Opportunity for design firms to develop innovative products that prioritize safety and user experience.
CategoryUnique
Light Saber Umbrella
LED and Rain Protector Together at Last
Disruptive innovation opportunity: Integrate popular culture references into retail products to attract niche consumer groups.
CategoryTech
Music in the Rain
DAP Umbrella
The consumer electronics industry can further innovate by exploring products that incorporate audio technology in new and creative ways, such as umbrellas.
CategoryUnique
The Smart Umbrella
Flashes on Days it Will Rain (So You Don't Forget)
The development of intelligent, forecast-based accessories like the smart umbrella could disrupt the consumer goods industry, creating new opportunities for products that enhance…
