Trend cluster
Category

Getting Personal
With DNA

Genetic DNA codes provide the ultimate in exclusivity and individuality.

Your DNA as ArtVisualize Your Personality: PersonalDNADNA Genealogy Service

Trend

What is the Getting Personal With DNA trend?

Getting Personal With DNA: Description - Consumers can now showcase DNA as personal artwork or infuse it into cosmetics such as perfumes. Other innovations allow in-depth analysis of an individual’s genetic makeup including personal DNA scanner and genealogy services that track ancestry.

Implications - People are increasingly enamored by the mystery of genetic code. In a world where exclusivity and individuality is in demand, there is nothing more unique than a person’s DNA.

Trend themes

Themes within the Getting Personal With DNA trend

Three behaviours holding the trend together
01

Personalization and Individuality through DNA

Consumers are increasingly interested in showcasing their individual genetic codes through art, cosmetics, and personalized services.

02

DNA Visualization and Analysis

Innovations in DNA visualization and analysis allow for individualized, interactive representations of genetic code.

03

DNA as a Tool for Ancestry and Genealogy

Web-connected consumers interested in genealogy and ancestry are taking advantage of DNA sample analysis services.

Industry implications

What the Getting Personal With DNA trend means for industry

Where the trend changes the playbook
For

Art and Design

DNA codes can be utilized as a unique medium for personalized art and product design.

For

Personalized Health and Beauty

Cosmetics and health-related products can be customized based on an individual's genetic code.

For

Genetic Testing and Analysis

Companies offering DNA scanner and genealogy services are a part of the larger genetic testing and analysis industry.

Trend signals

Trend signals for Getting Personal With DNA

Trend score 3.9 out of 10, from popularity 51%, activity 59%, freshness 8%.

Popularity51%
Activity59%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific