Gossip Enabled

With gossip blogs and web 2.0 sites like Truemors, spreading rumors has never been

Description - Spreading defamatory stories on the web about celebrities is the online answer to traditional print tabloids. Perez Hilton is one of the biggest celebrity blog sites to leak rumors and photos (he’s also involved in several lawsuits because of them). Truemors makes it easy to pass on news, rumors, celeb gossip, science facts and tips. Even Second Life has its own virtual gossip magazines to spread rumors about its avatar stars. Finally, PostSecret is about the secrets of everyday people, allowing people to share their private stories anonymously.

Implications - Everyone likes to have the inside scoop. What information can you “leak” to your customers ahead of everyone else? Maybe you can offer a sneak peek of a new product or an exclusive “members only” club.
SCORE 3.4
Popularity
Activity
Freshness
Megatrends
Patterns
32,044 Total Clicks
Feb 07 - Dec 07
Mild
Pop CultureInternetCelebs
Featured Examples
PostSecret - Dirty Little Secrets for the World to Enjoy
SCORE 6.7
Warm 14,124 Clicks Pub: Feb 10, 07
PostSecret
Dirty Little Secrets for the World to Enjoy
Wanna get all the juicy secrets and hot gossip from perfect strangers? Then be sure to check out one of the web's latest phenomenons: PostSecret. It's a simple Blog space that posts handmade postcards… [More]
Lipstick Dot Com - It's Like Digg For Celebrity Gossip
SCORE 3.9
Mild 4,998 Clicks Pub: May 16, 07
Lipstick Dot Com
It's Like Digg For Celebrity Gossip
Lipstick dot com is a cool website raging with celebrity news and gossip. What's more... it's just like Digg. You can give a thumbs up or a thumbs down to popularize your favourite stories and topics and… [More]
Internet Gossip Explosion - Record Numbers Tracked By Hitwise
SCORE 2
Untested 3,642 Clicks Pub: May 11, 07
Internet Gossip Explosion
Record Numbers Tracked By Hitwise
According to Hitwise (an Experian data company) celebrity gossip has taken the Internet by storm and they have they numbers to prove it. Traffic to celebrity gossip sites like PerezHilton.com has skyrocketed,… [More]
Blog Laws - Britney Spears Sues Perez Hilton
SCORE 3.3
Mild 3,127 Clicks Pub: Oct 14, 07
Blog Laws
Britney Spears Sues Perez Hilton
Famed celebrity gossip blogger, "Perez Hilton" may be facing a lawsuit thanks to Britney Spears. Mario Lavandeira, better known as Perez, is being grilled for illegally posting songs and images from Britney's… [More]
Truemors Facebook App - Spreading Rumours Among Your Friends Just Got Easier
SCORE 2
Untested 3,028 Clicks Pub: Aug 25, 07
Truemors Facebook App
Spreading Rumours Among Your Friends Just Got Easier
Now, you can add a Truemors Facebook App which lets you quickly spread your rumors, gossip, news and links to your friends or all of Facebook. Earlier this year, Trend Hunter members were invited to preview… [More]
The AvaStar For Avatars - Second Life Gossip Mag
SCORE 2.5
Mild 3,125 Clicks Pub: Sep 17, 07
The AvaStar For Avatars
Second Life Gossip Mag
While Us Weekly and In Touch keep us on top of real life celebs like Paris Hilton, Britney Spears and Brangelina, The AvaStar keeps Second Life users posted on the lives of virtual stars. If gossip magazines… [More]
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