Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Record Numbers Tracked By Hitwise

 - May 11, 2007   Updated: Aug 17 2011
References: weblogs.hitwise & blog.wired
According to Hitwise (an Experian data company) celebrity gossip has taken the Internet by storm and they have they numbers to prove it. Traffic to celebrity gossip sites like PerezHilton.com has skyrocketed, increasing its share of visits by a shocking 621%!! Celebrity scandals involving the likes of Britney Spears and Anna Nicole Smith have likely contributed to this increase. That and the fact that people have unsupervised access to the Internet while at work!

Implications - I'm still not sure what I find more intriguing -- the rapid growth of Internet gossip blogs, or the fact that a large data company has devoted so much time to gossip tracking.