Category
Lifestyle
Assisted Choices
Trend cluster
Category
Scentvertising
Targeting the consumer olfactory sense is a powerful way to invoke emotion.
4.4
Trend score
Trend
What is the Scentvertising trend?
Scentvertising: Neuro-psychology teaches us that the human sense of smell has the most powerful ability to invoke memory and emotion. Accordingly, scent marketing can be used both to tap into positive emotions and to create lasting impression on the memories of consumers, triggering memories whenever they smell a particular scent.
Trend themes
Themes within the Scentvertising trend
Three behaviours holding the trend together01
Scent Marketing
Engaging multiple senses of consumers, including the olfactory sense, is a growing trend in advertising.
02
Scratch and Sniff Technology
Print and digital media are utilizing scratch and sniff technology to enhance user experience and create lasting impressions.
03
Scented Environments
Businesses are using scent marketing to create inviting environments that connect with customers on an emotional level.
Industry implications
What the Scentvertising trend means for industry
Where the trend changes the playbookFor
Retail
Retailers are using scent marketing to enhance customers' experiences and create emotional connections to drive sales.
For
Advertising
The use of scratch and sniff technology in both print and digital advertising is creating new opportunities for creativity and innovation.
For
Entertainment
The use of scent marketing in entertainment, such as smell-o-vision in movies and scratch and sniff ads for TV shows, is creating more immersive experiences for consumers.
Trend signals
Trend signals for Scentvertising
Trend score 4.4 out of 10, from popularity 57%, activity 67%, freshness 8%.
Popularity57%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Scentvertising trend
7 featured examples from Aug 15, 2006 to Sep 8, 2007CategoryMarketing
Scentvertising
The New Bus Stops
Opportunity for the advertising industry to explore the use of scent as a unique and attention-grabbing promotional tool.
CategoryLifestyle
Fetch A Bubble
Chicken Scented Bubbles For Your Dog
The Gazillion Fetch a Bubble Machine represents the unique and innovative pet toys that are capturing consumer attention.
CategoryPop Culture
Scentvertising
Eau de Marijuana in Rolling Stone?
The advertising industry can leverage multisensory experiences to create more impactful campaigns.
CategoryUnique
World's First Smelly E-Book
Musty Scratch'N'Sniff For PCs
The publishing industry can potentially adopt scratch and sniff technology to enhance the reading experience and attract new customers by providing multi-sensory elements in their…
CategoryBusiness
Scents That Make You Shop More
Retailers Get Smelly with Their HVAC
Retailers are incorporating scent into their customer experience to create emotional connections and influence buying decisions.
CategoryMarketing
Scent Marketing
Cake Scented Newspaper
The marketing and advertising industry can incorporate try incorporating scent marketing in their campaigns to maximize captive attention and stimulate customers' engagement for m…
CategoryTech
Smell-o-Vision At Wal-Mart
Movies That Really Stink
Introducing scent-based technology into various entertainment products can attract new customers and differentiate companies in the market.
