Targeting the consumer olfactory sense is a powerful way to invoke emotion
Implications - Neuro-psychology teaches us that the human sense of smell has the most powerful ability to invoke memory and emotion. Accordingly, scent marketing can be used both to tap into positive emotions and to create lasting impression on the memories of consumers, triggering memories whenever they smell a particular scent.
Familiar with the "Got Milk?" ads? The people at Arcade Marketing just took the ad campaign to a new level. Using a new technology called "Magniscent" they made scented bus shelters. "what goes better… [More]
A scent-strip ad in the Aug. 24 issue of Rolling Stone Magazine to promote the second season of Showtime's "Weeds" may smell like pot getting smoked, or marijuana in a bag or even, yes, hippies.You may… [More]
One of the most bizarre pet toys out there is the new Gazillion Fetch a Bubble Machine by Gazillion. Loaded with chicken scented bubble solution, this gadget will amuse your pet by billowing out a bounty… [More]
Don’t you love the way a new book smells? CafeScribe’s new invention takes scratch and sniff to a whole new level! A recent survey of college students found that the quality they most enjoyed about physical… [More]
Researchers tell us that our sense of smell has the power to influence our moods. Apparently, the right smell at the right time can put us in the mood to shop. A company, Scentair, specializes in selling… [More]
My Name is Earl has just launched scratch and sniff ads. Why? Neuropsychology teaches us that the olfactory sense (smell) is the only sense with a direct connection to your brain. Accordingly, distinct… [More]