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Targeting the consumer olfactory sense is a powerful way to invoke emotion

Implications - Neuro-psychology teaches us that the human sense of smell has the most powerful ability to invoke memory and emotion. Accordingly, scent marketing can be used both to tap into positive emotions and to create lasting impression on the memories of consumers, triggering memories whenever they smell a particular scent.
9 Featured
60,978 Total Clicks
Date Range:
Aug 06 — Dec 07
Consumer Insight Topics:

Featured Examples

The New Bus Stops
Familiar with the "Got Milk?" ads? The people at Arcade Marketing just took the ad campaign to a new level. Using a new technology called "Magniscent" they made scented bus shelters. "what goes better… MORE
Eau de Marijuana in Rolling Stone?
A scent-strip ad in the Aug. 24 issue of Rolling Stone Magazine to promote the second season of Showtime's "Weeds" may smell like pot getting smoked, or marijuana in a bag or even, yes, hippies.You may… MORE
Fetch A Bubble
Fetch A Bubble
Chicken Scented Bubbles For Your Dog
One of the most bizarre pet toys out there is the new Gazillion Fetch a Bubble Machine by Gazillion. Loaded with chicken scented bubble solution, this gadget will amuse your pet by billowing out a bounty… MORE
World's First Smelly E-Book
World's First Smelly E-Book
Musty Scratch'N'Sniff For PCs
Don’t you love the way a new book smells? CafeScribe’s new invention takes scratch and sniff to a whole new level! A recent survey of college students found that the quality they most enjoyed about physical… MORE
Scents That Make You Shop More
Scents That Make You Shop More
Retailers Get Smelly with Their HVAC
Researchers tell us that our sense of smell has the power to influence our moods. Apparently, the right smell at the right time can put us in the mood to shop. A company, Scentair, specializes in selling… MORE
Scentvertising Part 3
Scentvertising Part 3
Laugh and Sniff Ads
My Name is Earl has just launched scratch and sniff ads. Why? Neuropsychology teaches us that the olfactory sense (smell) is the only sense with a direct connection to your brain. Accordingly, distinct… MORE
Scent Marketing
Scent Marketing
Cake Scented Newspaper
On Sunday, the Los Angeles Times will be distributing the world's yummiest smelling newspaper. In an effort to pick up the recent advertising slump in print media, the Times will be printing a full-page… MORE
play_circle_filled Burnt Rubber as a Fragrance Ad
Burnt Rubber as a Fragrance Ad
Don't Call & Drive Campaign
Saatchi & Saatchi's Don't Call & Drive campaign raises awareness on the dangers of talking on your cell phone while driving. Instead of gory photos, the Czech campaign lets you smell the consequences of… MORE
Smell-o-Vision At Wal-Mart
Smell-o-Vision At Wal-Mart
Movies That Really Stink
Big screens and surround sound just aren't enough to attract DVD customers anymore. Wal-Mart is ready to take movie watching to the next level with "smell-o-vision", adding yet a third sensory experience… MORE

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