Scentvertising

Targeting the consumer olfactory sense is a powerful way to invoke emotion

Implications - Neuro-psychology teaches us that the human sense of smell has the most powerful ability to invoke memory and emotion. Accordingly, scent marketing can be used both to tap into positive emotions and to create lasting impression on the memories of consumers, triggering memories whenever they smell a particular scent.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
45,621 Total Clicks
Aug 06 - Dec 07
Warm
MarketingInteractive
Featured Examples
Scentvertising - The New Bus Stops
SCORE 6.2
Warm 13,012 Clicks Pub: Dec 5, 06
Scentvertising
The New Bus Stops
Familiar with the "Got Milk?" ads? The people at Arcade Marketing just took the ad campaign to a new level. Using a new technology called "Magniscent" they made scented bus shelters. "what goes better… [More]
Scentvertising - Eau de Marijuana in Rolling Stone?
SCORE 4.6
Average 7,538 Clicks Pub: Aug 15, 06
Scentvertising
Eau de Marijuana in Rolling Stone?
A scent-strip ad in the Aug. 24 issue of Rolling Stone Magazine to promote the second season of Showtime's "Weeds" may smell like pot getting smoked, or marijuana in a bag or even, yes, hippies.You may… [More]
Fetch A Bubble - Chicken Scented Bubbles For Your Dog
SCORE 4.9
Average 8,407 Clicks Pub: Feb 27, 07
Fetch A Bubble
Chicken Scented Bubbles For Your Dog
One of the most bizarre pet toys out there is the new Gazillion Fetch a Bubble Machine by Gazillion. Loaded with chicken scented bubble solution, this gadget will amuse your pet by billowing out a bounty… [More]
World's First Smelly E-Book - Musty Scratch'N'Sniff For PCs
SCORE 3.5
Mild 6,314 Clicks Pub: Aug 24, 07
World's First Smelly E-Book
Musty Scratch'N'Sniff For PCs
Don’t you love the way a new book smells? CafeScribe’s new invention takes scratch and sniff to a whole new level! A recent survey of college students found that the quality they most enjoyed about physical… [More]
Scents That Make You Shop More - Retailers Get Smelly with Their HVAC
SCORE 4.5
Average 5,984 Clicks Pub: Jul 13, 07
Scents That Make You Shop More
Retailers Get Smelly with Their HVAC
Researchers tell us that our sense of smell has the power to influence our moods. Apparently, the right smell at the right time can put us in the mood to shop. A company, Scentair, specializes in selling… [More]
Scentvertising Part 3 - Laugh and Sniff Ads
SCORE 3.5
Mild 4,366 Clicks Pub: May 2, 07
Scentvertising Part 3
Laugh and Sniff Ads
My Name is Earl has just launched scratch and sniff ads. Why? Neuropsychology teaches us that the olfactory sense (smell) is the only sense with a direct connection to your brain. Accordingly, distinct… [More]
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