Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Scent Marketing

Cake Scented Newspaper

— September 8, 2007 — Marketing
On Sunday, the Los Angeles Times will be distributing the world's yummiest smelling newspaper. In an effort to pick up the recent advertising slump in print media, the Times will be printing a full-page scratch'n'sniff ad fur Dustin Hoffman and Natalie Portman's new flick, Mr. Magorium's Wonder Emporium. The image will be of a frosted cake, that when scratched, releases delicious wafts of sweet cake. "The aroma is supposed to remind readers 'to be young have fun,'" the Vancouver Sun said.

The $110,000 US ad is an approach the Times hopes will pay off. "Scent has the longest memory and is the most powerful emotional motivator," the Times quoted a scent marketer from ScentAndrea in Santa Barbara.

The Vancouver Sun mentioned that scratch'n'sniff marketing is unique to print media and an attribute print media hasn't been able to use. Apparently, they didn't read about the scratch and sniff e-books!

Trend Themes
1. Scented Advertising - Innovative scent marketing in advertising products or services can be proven to be effective in catching the consumers' attention and may improve the engagement with the audience.
2. Scented Publications - Print media can adopt scent marketing, making it more interactive, engaging, and more alluring by incorporating scents in magazines, newspapers, and books, thus attracting readers who appreciate sensory experiences.
3. Scratch and Sniff Technology - Scratch and sniff technology is an innovation opportunity that enables the printing of fresh odor or scents on marketing materials including outdoors and billboards using interactive technology.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can incorporate try incorporating scent marketing in their campaigns to maximize captive attention and stimulate customers' engagement for maximum revenue generation.
2. Publishing - Scent marketing can be a unique approach for the publishing industry in engaging readers with a sense of smell, making their reading experience more sensory, memorable, and innovative.
3. Printing - The printing industry has the opportunity to integrate scratch and sniff technology as an interactive and innovative way to attract new customers, increase print revenue, and improve customer satisfaction by kindling their senses.
2.6
Score
Popularity
Activity
Freshness