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65 Scentvertising Innovations

Olfactory Marketing by Real Estate Agents, Movies, Musicians & More

— November 14, 2009 — Unique
Scentvertising, or targeting the sense of smell in advertising, is one of the most powerful ways to tap into the consumer mind. Our olfactory senses are strongly linked to memory and can form very strong -- both positive and negative -- associations with a person, place or thing. This cluster of scentvertising innovations examines some of the cutting edge ways businesses are tapping into our powerful sense of smell to win over customers.

Implications - Businesses that integrate different components of iconic pop culture personalities or concepts into the advertisement and promotion of their products will likely appeal to a wide audience. Consumers will be drawn in based on feelings of familiarity. Businesses that employ these tactics will benefit in large ways.
4.5
Score
Popularity
Activity
Freshness
65
Customized Scentvertising
Customized Scentvertising
Nose Knows Consulting
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64
Scentvertising
Scentvertising
Canadian Tire Ads Let You 'Smell the Spring'
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63
Flammable Pop Art
Flammable Pop Art
Scented Candles by Keith Haring for Nuit Blanche
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62
Scented Downloads
Scented Downloads
Mobile Fragrance Communications
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61
Techy Way to Remain Centered
Techy Way to Remain Centered
USB Aromatherapy
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60
Canned Aromatherapy
Canned Aromatherapy
Air Box
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59
Aromatherapy Alarms
Aromatherapy Alarms
Introducing the 'Fragrance Releasing Talking Cat Alarm Clock'
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58
Scented Lights
Scented Lights
The O! Cap Emits Colour and Fragrance... and Looks Like Pacman!
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57
Scented Pencils
Scented Pencils
‘Smencils' Give You an Unexpected Treat When You Sketch
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56
Scented Fire Alarms for Deaf
Scented Fire Alarms for Deaf
Alarm Sprays Canned Wasabi
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55
Scratch & Sniff Movies
Scratch & Sniff Movies
Moviegoers Experience Smell of Rotten Meat & Dusty Books
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54
Automotive Aromatherapy
Automotive Aromatherapy
Nissan Develops 'Forest AC' Air-Conditioning System
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53
Scented USBs 2
Scented USBs 2
5 Scent Flash Drives
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52
Scented Snail Mail
Scented Snail Mail
Brand Sense Teams With Royal Mail
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51
Hotel Scentvertising Part II
Hotel Scentvertising Part II
Engage Your Guests' Noses
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50
Aromatic Authorities
Aromatic Authorities
Ahmadabad Police Ordered to Implement Sweet Smells
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49
Scent Marketing Hits Tokyo
Scent Marketing Hits Tokyo
NTT Digital Aromatic Signs
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48
USB Potpourri
USB Potpourri
Instant Aroma For Geeky Travellers
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47
Aromatherapy for Animals
Aromatherapy for Animals
Pepper and Tanky's Dog Perfume Sweetens Pooch Pheromones
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46
Scentvertising Part 3
Scentvertising Part 3
Laugh and Sniff Ads
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45
Cherry Scented Smoke Guns
Cherry Scented Smoke Guns
The ‘Zero Fog Blaster' Rings Up a Big Boy Hit
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44
Scented Jigsaw Puzzles
Scented Jigsaw Puzzles
'Duft' Puzzles by Lupu Challenge All of Your Senses
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43
Laugh-And-Sniff Cards
Laugh-And-Sniff Cards
What Earl Really Smells Like
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42
Liquor Lighting
Liquor Lighting
Beer-Scented Candles Will Make You Drunk off Aroma
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41
Scent Marketing
Scent Marketing
Cake Scented Newspaper
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40
Wine Aroma Kits
Wine Aroma Kits
Train Your Nose For Wine Tasting
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39
Scented Movies
Scented Movies
Smellit Incorporates The Sense Of Smell Into Home Entertainment
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38
Hotel Scentvertising
Hotel Scentvertising
Scent Marketing at the Holiday Inn
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37
Aromatherapy Wall Paints
Aromatherapy Wall Paints
Auro Soma
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36
Candy-Scented Soap
Candy-Scented Soap
Lather Up With ‘Confection Soap' Sweet Sudsy Body Treats
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35
Scentvertising For Kicks
Scentvertising For Kicks
Reebock Teams With Kool Aid
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34
Aroma Jockeying
Aroma Jockeying
ODO7 Gives Off Different Smells at Night Clubs For A Scentual Atmosphere
<
33
Confection Scented Candles
Confection Scented Candles
Hershey's Syrup Chocolate Candle Smells Like Childhood
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32
Time-Controlled Aromatherapy
Time-Controlled Aromatherapy
Aroma Waker
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31
Caveman Scentvertising
Caveman Scentvertising
Lynx 'Instinct' Ad Captures Prehistoric Women on the Prowl
<
30
Scented Earrings
Scented Earrings
Bloom
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29
Perfumed Ink
Perfumed Ink
Montblanc Scented Love Letter Ink
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28
Microwaveable Aromatherapy Slippers
Microwaveable Aromatherapy Slippers
'Foot Cozy' Heated Slippers Emit Sweet Fragrances
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27
World's First Smelly E-Book
World's First Smelly E-Book
Musty Scratch'N'Sniff For PCs
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26
Aromatherapy Fragrant Pencil Lead
Aromatherapy Fragrant Pencil Lead
Ain Supplio Boosts Your Mind
<
25
Cuddly Aromatherapy
Cuddly Aromatherapy
Hot Hugs Plushies Soothe Kids with Lavender and Chamomile
<
24
Scented Suits
Scented Suits
Bacon Tuxedo
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23
Scented Nail Polish
Scented Nail Polish
Revlon Releases ‘Fruitful Temptations' Lacquer Line
<
22
Bullet-Shaped Scent Diffusers
Bullet-Shaped Scent Diffusers
The Aromax Looks Like a Lethal Weapon
<
21
Chemical-Free Pet Grooming
Chemical-Free Pet Grooming
'Aroma Paws' Luxury Shampoo and Lifestyle Products for Dogs
<
20
USB Aroma Therapy
USB Aroma Therapy
<
19
Watch-Scented Fragrances
Watch-Scented Fragrances
Nooka Makes Perfume That Smells Like Their Watches
<
18
Scentvertising
Scentvertising
Eau de Marijuana in Rolling Stone?
<
17
Leather-Scented Cologne
Leather-Scented Cologne
Axe Deodorant Wants Men to Smell Like Dead Cows
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16
Scented Toilet Paper
Scented Toilet Paper
Christmas TP Smells like Cookies
<
15
Scented USB Drives
Scented USB Drives
Jean Paul Gaultier's 'Le Male' Key Makes Your Workstation Smell Nice
<
14
Aromatherapy Via Earphones
Aromatherapy Via Earphones
Sweet Honey MP3
<
13
Fetch A Bubble
Fetch A Bubble
Chicken Scented Bubbles For Your Dog
<
12
Science of Scent Marketing
Science of Scent Marketing
Olfactory Packaging
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11
Cookies Sell Homes
Cookies Sell Homes
Real Estate Scent Marketing
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10
Aromotherapy Interventions
Aromotherapy Interventions
Brutally Honest Scented Candles
<
9
Scratch & Sniff Wallpaper
Scratch & Sniff Wallpaper
Fruit Cocktail is Neat & Ethical
<
8
Scentvertising
Scentvertising
Top 10 Scent Marketing Campaigns
<
7
Aromatic Laptops
Aromatic Laptops
Asus F6 Scented Notebooks
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6
Scentvertising
Scentvertising
The New Bus Stops
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5
Menthol Scented Kleenex with Custom Boxes
Menthol Scented Kleenex with Custom Boxes
Puffs Plus with Vicks
<
4
Smell Phones
Smell Phones
Sony's Scented DoCoMo SO703i
<
3
Scented Playgrounds
Scented Playgrounds
Ernesto Neto Delves Into Childhood Imagination with His Art
<
2
Interactive Aromatic Art
Interactive Aromatic Art
Spicy Lycra Socks Hang 'While Nothing Happens' in Italy
<
1
Coffee Cup Mouths
Coffee Cup Mouths
Yawning Aroma Coffee Ads
<