While watching TV in 3D is still considered an incredible innovative, Smellit is taking television to the next level by incorporating the sense of smell.
The Smellit uses 118 scent cartridges connected to the TV, each with a different aroma. The DVD or Blue Ray will be designed to signal the Smellit TV so that new cartridges are activated at 10-20 second intervals.
The Smellit concept was devised by Portuguese company, Nuno Teixeira.
Scentvertising is a big marketing topic these days, and many companies are investing in creating their own scents, so the Smellit TV could be the beginning of something big.