I am not a coffee person, but I know from my java bean loving family and friends that the first thing on their minds is a nice cup of coffee when they wake up.
These ads for Aroma coffee take that concept to heart and literally put a cup of coffee in place of the yawning mouths of people just waking up.
I am not sure how I feel about this campaign. On the one hand, it is pretty straightforward and easy to connect. On the other hand, the coffee cups look creep and resemble giant baby pacifiers.
The ads were photographed by Stock, Steeve Kozman for Impact BBDO Riyadh, Saudi Arabia with Ahmad Beck as creative and art director and copywriter (yeah, he’s multi-talented obviously).