You may not know Keith Haring by name, but you would have most certainly seen his work. Haring is a famed 1980's New York-based pop artist known for his pieces such as "Radiant Baby."
Working with Nuit Blanche, Haring has created a series of four scented candles which come in the following flavors: Caramel, Ginger Tea, Sandalwood, and Citrus Fruit. Yummy.
Implications - Crossover products that blend two different kinds of ideas together often have the dual advantage of fulfilling more than one function simultaneously. Items like this twist the traditional concept of something such as a candle and blend it with an altogether different sense: taste. Consumers that want more out of the items they buy (like candles) definitely respond positively to products that reinterpret the familiar.