Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Laugh and Sniff Ads

 - May 2, 2007
References: adrants
My Name is Earl has just launched scratch and sniff ads. Why? Neuropsychology teaches us that the olfactory sense (smell) is the only sense with a direct connection to your brain. Accordingly, distinct smells invoke powerful emotions... So why don't ALL advertisers use some form of scentvertising?

Last August, the Rolling Stones Magazine featured ads with a pot-like smell to promote the show Weeds... And in December, Got Milk used Cookie Scented Bus Stops to promote milk.

Looking forward, I'd expect to see more unique applications of scent.