My Name is Earl has just launched scratch and sniff ads. Why? Neuropsychology teaches us that the olfactory sense (smell) is the only sense with a direct connection to your brain. Accordingly, distinct smells invoke powerful emotions... So why don't ALL advertisers use some form of scentvertising?
Last August, the Rolling Stones Magazine featured ads with a pot-like smell to promote the show Weeds... And in December, Got Milk used Cookie Scented Bus Stops to promote milk.
Looking forward, I'd expect to see more unique applications of scent.
Scentvertising Part 3
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Interactive In-Store Snow Globes
Customizable Noise Cancellation Headphones
Chinese Holiday-Themed Knit Runners
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Laugh and Sniff Ads
- By: Jeremy GutscheMay 2, 2007